Pengaruh Literasi Ekonomi Dan Kontrol Diri Terhadap Perilaku Pembelian Impulsif Pada Mahasiswa

Abstract

The COVID-19 pandemic, which was followed by technological developments, caused people to carry out all their activities at home, which was accompanied by an increase in the intensity of internet use. This gives rise to a new phenomenon called impulsive buying behavior. Based on these problems, researchers intend to find out how the picture of impulsive buying behavior is from the side of students who have economic literacy accompanied by self-control. This study aims to test whether there is an influence of economic literacy and self-control, as well as both on impulsive buying behavior in the marketplace in students of the Department of Social Studies Education UIN Malang. The population chosen was students of the Department of Social Studies Education UIN Malang class of 2018 which amounted to 151 and 110 samples were taken with the calculation of the Slovin formula. The instruments used are economic literacy tests and questionnaires to measure variables of self-control &impulsive buying behavior. Data analysis uses multiple linear regression analysis which was previously carried out validity &reliability tests, as well as classical assumption tests. The results of this study show that there is a significant negative influence of economic literacy on impulsive buying behavior in the marketplace in students, a significant negative influence of self-control on impulsive buying behavior in the marketplace in students, and there is a significant influence of economic literacy and self-control on impulsive buying behavior in the marketplace on students. The value of the coefficient of determination is known to be 30.6%.
 Abstrak
 Masa pandemi COVID-19 yang diikuti dengan perkembangan teknologi menyebabkan masyarakat melakukan segala aktivitasnya di rumah yang disertai meningkatnya intensitas penggunaan internet. Hal ini memunculkan suatu fenomena baru yang disebut dengan perilaku pembelian impulsif. Atas dasar permasalahan tersebut, peneliti bermaksud untuk mencari tahu bagaimana gambaran perilaku pembelian impulsif dari sisi mahasiswa yang mempunyai literasi ekonomi disertai kontrol diri. Penelitian ini bertujuan untuk menguji apakah terdapat pengaruh literasi ekonomi dan kontrol diri, serta keduanya terhadap perilaku pembelian impulsif di marketplace pada mahasiswa Jurusan Pendidikan IPS UIN Malang. Populasi yang dipilih yakni mahasiswa Jurusan Pendidikan IPS UIN Malang angkatan 2018 yang berjumlah 151 dan diambil sebanyak 110 sampel dengan perhitungan rumus Slovin. Instrumen yang dipakai berupa tes literasi ekonomi dan angket untuk mengukur variabel kontrol diri & perilaku pembelian impulsif. Analisis data memakai analisis regresi linear berganda yang sebelumnya dilakukan uji validitas & reliabilitas, serta uji asumsi klasik. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh signifikan negatif literasi ekonomi terhadap perilaku pembelian impulsif di marketplace pada mahasiswa, pengaruh signifikan negatif kontrol diri terhadap perilaku pembelian impulsif di marketplace pada mahasiswa, dan terdapat pengaruh signifikan literasi ekonomi dan kontrol diri terhadap perilaku pembelian impulsif di marketplace pada mahasiswa. Adapun nilai koefisien determinasi diketahui sebesar 30,6%.

The Effect of Fomo (Fear of Missing Out) and Price Discount on Impulse Buying with Religiosity as a Moderating Variable in Palembang City People Who Shop at E-Commerce Shopee

“…Second Hypothesis: FoMO (Fear of Missing Out) (X1) has a positive and significant effect on Religiosity (Z) with a P value of 0.014 or <0.05, so it can be concluded that there is a significant effect of FoMO (Fear of Missing Out) on Religiosity in Palembang City People who Shop at Shopee E-Commerce. The results of this study are in line with research conducted by Siti (Siti Nurjannah, 2023) showing that FoMO (Fear of Missing Out) has a positive and significant effect on Religiosity. Meanwhile, Santoso et al's research shows the results that FoMO (Fear of Missing Out) has no positive and significant effect on Religiosity.…”

Analisis Efek Financial Education Dan Self-Management Terhadap Perilaku Impulsive Buying Mahasiswa (Studi kasus Mahasiswa Perbankan Syariah di Universitas Islam Negeri Sumatera Utara)

“…Semakin dewasa individu, maka kemampuannya dalam melakukan Self -Management juga akan semakin baik. Selaras dengan pendapat (Atunnisa' & Firdiansyah, 2022) yang menyatakan bahwa faktor dari dalam diri yang memiliki peran dalam melakukan Self -Management ialah usia, kemampuan seseorang untuk mengendalikan diri akan semakin baik seiring dengan kian bertambahnya usia seseorang.…”

“…Kemudian secara simultan, baik financial education maupun self -management sama-sama memberikan pengaruh terhadap Impulsive buying. Penelitian tersebut juga didukung oleh hasil penelitian dari (Atunnisa' & Firdiansyah, 2022) yang membuktikan tidak adanya pengaruh antara Financial Education terhadap Impulsive buying, sedangkan Self Management memiliki pengaruh terhadap Impulsive buying , dan secara simultan baik financial education maupun Self -Management sama-sama berpengaruh terhadap Impulsive buying.…”