2022
DOI: 10.32670/fairvalue.v4i11.1856
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Pengaruh literasi keuangan, literasi digital, digital marketing, brand image dan word of mouth terhadap minat generasi z pada bank syariah

Abstract: This study aims to analyze the influence of financial literacy, digital literacy, digital marketing, brand image and word of mouth on the interest of Generation Z in Islamic banks (a case study in Wonorejo village). Researchers used primary data obtained from distributing questionnaires to students in Wonorejo Village, Sumbergempol District, Tulungagung Regency with a total sample of 94 respondents. The research method is data analysis using a descriptive approach and PLS analysis techniques with the help of t… Show more

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Cited by 7 publications
(6 citation statements)
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“…Conversely, if someone has poor digital literacy and believes that digital payment apps do not provide utility, they will not use the system. In this context, digital payment applications benefit users because they no longer need to carry cash for transactions, making transactions more effective and efficient Different results have been demonstrated by researchers who have found that digital literacy does not influence individual interest (Dafiq et al, 2022;Pradini & Susanti, 2021). This may be attributed to the uneven distribution of the internet and the presence of inadequate internet speeds.…”
Section: Digital Literacy and Its Impact On Interest In Using Sharia ...mentioning
confidence: 99%
“…Conversely, if someone has poor digital literacy and believes that digital payment apps do not provide utility, they will not use the system. In this context, digital payment applications benefit users because they no longer need to carry cash for transactions, making transactions more effective and efficient Different results have been demonstrated by researchers who have found that digital literacy does not influence individual interest (Dafiq et al, 2022;Pradini & Susanti, 2021). This may be attributed to the uneven distribution of the internet and the presence of inadequate internet speeds.…”
Section: Digital Literacy and Its Impact On Interest In Using Sharia ...mentioning
confidence: 99%
“…Di tingkat global, salah satu perkembangan paling menonjol yang mempengaruhi industri perbankan selama 20 tahun terakhir adalah tingkat aktivitas merger dan akuisisi (M&A) yang belum pernah terjadi sebelumnya. Tren menuju konsolidasi keuangan ini dipercepat pada akhir 1990-an di sebagian besar negara OECD untuk sejumlah alasan, seperti perbaikan teknologi informasi, globalisasi pasar riil dan keuangan, peningkatan tekanan pemegang saham dan deregulasi keuangan (Dafiq, Hidayati, & Habib, 2022).…”
Section: Pendahuluanunclassified
“…Kemudian yang terakhir adalah protecting yakni memiliki makna sebuah upaya perlindungan terhadap para pelaku usaha terutama terkait dengan berbagai keputusan-keputusan yang menyangkut diri pelaku usaha beserta usaha yang dijalankannya. Sehingga salahsatu output yang diharapkan ialah umtuk mengantisipasi agar tidak bermunculan persaingan yang tidak sehat (Dafiq, Hidayati, & Habib, 2022).…”
Section: Kajian Pustaka Teori Pemberdayaan Umkmunclassified