Pengaruh Lokasi Dan Harga Terhadap Keputusan Pembelian Pada Apartment Bailey’s City Di Ciputat

Wijayanti, Kiki Dwi; Komarudin, Komarudin; Sulistiani, Sinta

doi:10.32493/j.perkusi.v1i2.11039

Cited by 3 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…A good location can make it easier for customers to get alternative access to support their activities. The location factor influences the size of the market potential that can be achieved by a business so that this factor can indirectly play a role in determining the success and achievement of a business (Wijayanti et al, 2021). closely related to the location where the product is located and access to that location.…”

Section: Weight and Priority Of Marketing Sub-mix At Nadhira Napoleon...mentioning

confidence: 99%

Priority Determination of Marketing Mix at Nadhira Napoleon Gift Shops in Pekanbaru Using the Analytic Network Process Method

Anisa Putri,

Restuhadi,

Dewi

2023

J. AGRISEP: Kaj. Mas. Sos. Ek. Pert. n. Agr.

View full text Add to dashboard Cite

Nadhira Napoleon is one of the shops that houses the largest and most comprehensive chain of souvenir shops in Pekanbaru City. In carrying out its business certainly can not be separated from a good marketing strategy. One of the marketing strategies that is often carried out by a company is the 7P marketing mix. This study aims to determine marketing mix priorities at Nadhira Napoleon's Souvenir Shop. Data analysis is carried out by means of weighting from experts, distributors and consumers using the ANP (Analytic Network Process) method. The results of the data analysis show that the Place mix is the first priority carried out by the Nadhira Napoleon Gift Shop with a weight of 0.227 with a percentage of 22.72%. Followed by the place marketing mix which occupies the first position, namely out lite Location with a weight of 0.085 with a percentage of 17. Furthermore, the alternative that is the first priority of the marketing mix is to expand market share with a weight of 0.247 and a percentage of 49.4. Gift shop Nadhira Napoleon set up a gift shop which is strategically located, with easy access for consumers. Starting from the layout, shop settings, traffic flow conditions such as congestion, and parking lots for easy access in and out of vehicles and the level of security is very trustworthy, so that the Nadhira Napoleon Gift Shop can dominate the market share for souvenir products.

show abstract

Section: Weight and Priority Of Marketing Sub-mix At Nadhira Napoleon...mentioning

confidence: 99%

Priority Determination of Marketing Mix at Nadhira Napoleon Gift Shops in Pekanbaru Using the Analytic Network Process Method

Anisa Putri,

Restuhadi,

Dewi

2023

J. AGRISEP: Kaj. Mas. Sos. Ek. Pert. n. Agr.

View full text Add to dashboard Cite

show abstract

“…Karena lokasi umumnya merupakan tempat saluran distribusi pupuk terjadi hingga ke tangan konsumen. Wijayanti et al, (2021) lokasi merupakan saluran distribusi yaitu jalur yang dipakai untuk perpindahan produk dari produsen ke konsumen. Hal ini juga didukung dengan penelitian Antari et al, (2014) lokasi yang baik menjamin tersediannya akses dengan cepat, dan sejumlah besar konsumen dan cukup kuat untuk mengubah pola pembelian masyarakat.…”

Section: Lokasiunclassified

Preferensi Penggunaan Pupuk Bersubsidi Petani Padi Sawah di Kecamatan Biboki Moenleu Kabupaten Timor Tengah Utara

Nino¹,

Fallo²,

Taena³

et al. 2022

snppvp

View full text Add to dashboard Cite

Pupuk merupakan salah satu input pertanian yang dapat membantu pertumbuhan tanaman dengan baik sehingga keberadaanya sangat dibutuhkan oleh petani untuk lebih memudahkan pemerintah memberikan kebijakan pupuk bersubsidi. Tujuan penelitin ini untuk mengetahui pengambilan keputusan dan preferensi pembelian dan penggunaan pupuk bersubsidi pada petani padi sawah. Penelitian ini dilaksanakan pada bulan September-November 2021 di Kecamatan Biboki Moenleu. Populasi dalam penelitian ini sebanyak 618 jiwa dan sampel yang digunakan sebanyak 175 jiwa dengan menggunakan teknik Quota Sampling. Metode analisis data yang digunakan adalah deskriptif kualitatif dan analisis regresi logistik. Hasil penelitian menunjukan variabel pendidikan, luas lahan, pendapatan, akses informasi, pengalaman, 6 tepat, 4 tepat, dan lokasi secara bersama-sama berpengaruh terhadap keputusan pembelian dan penggunaan pupuk bersubsidi. Analisis regresi logistik pada preferensi pembelian pupuk bersubsidi menunjukan bahwa variabel pendapatan, akses informasi, dan 6 tepat berpengaruh signifikan terhadap preferensi pembelian pupuk bersubsidi sedangkan pada preferensi penggunaan pupuk bersubsidi hanya variabel akses informasi yang berpengaruh signifikan.

show abstract

“…Strategi penentuan lokasi bagi gerai percetakan bergantung pada jenis dan interaksi yang terlihat. Faktor lokasi berpengaruh terhadap besarnya potensi pasar yang bisa dicapai oleh suatu usaha sehingga faktor ini secara tidak langsung dapat berperan dalam menentukan kesuksesan dan pencapaian dari usaha (Wijayanti et al, 2021).…”

Section: Pendahuluanunclassified

The Effect of Location and Price on the Decisions of 2019 Industrial Engineering Students at Bina Nusantara University in Choosing a Printing Outlet

Tanty

Tanly²,

Sutikno³

et al. 2022

BECOSS Journal

View full text Add to dashboard Cite

Printing outlets are frequently-visited outlets by the members of society, especially students, for the purpose of printing documents, photocopies, etc. Large number of printing outlets that can be found today is a dilemma for printing outlet entrepreneurs who are just starting their business. There are several factors that are believed to have an influence on customers’ decisions in choosing a printing outlet, such as outlet location and pricing. The study was conducted to determine the effect of independent variables (location and price) on dependent variables (customer decision). Specifically, 2019 students majoring in Industrial Engineering at Bina Nusantara University will be used as objects of research. Using an online questionnaire, opinions of 124 people were obtained. Various statistical tests were used to process the data, such as descriptive analysis, multiple linear regression model analysis, and hypothesis testing. Results of analysis show descriptive details of data which include maximum, mean, standard deviation, and other values. The results of multiple linear regression model analysis indicate the intercept term is worth 9,496, slope coefficient for location variable is 0,026, and slope coefficient for price variable is 0,143. Hypothesis testing resulted in the conclusion that location and price had no effect, either partially or simultaneously, on the decision to choose outlets by 2019 students majoring in Industrial Engineering at Bina Nusantara University. Therefore, owners or prospective owners of printing outlets targeting 2019 students majoring in Industrial Engineering at BINUS University as customers do not need to consider location and price factors, either partially or simultaneously.

show abstract

Pengaruh Lokasi Dan Harga Terhadap Keputusan Pembelian Pada Apartment Bailey’s City Di Ciputat

Cited by 3 publications

References 0 publications

Priority Determination of Marketing Mix at Nadhira Napoleon Gift Shops in Pekanbaru Using the Analytic Network Process Method

Priority Determination of Marketing Mix at Nadhira Napoleon Gift Shops in Pekanbaru Using the Analytic Network Process Method

Preferensi Penggunaan Pupuk Bersubsidi Petani Padi Sawah di Kecamatan Biboki Moenleu Kabupaten Timor Tengah Utara

The Effect of Location and Price on the Decisions of 2019 Industrial Engineering Students at Bina Nusantara University in Choosing a Printing Outlet

Contact Info

Product

Resources

About