Pengaruh Lokasi Dan Harga Terhadap Keputusan Pembelian Pada Toko Sepatu Alaspat Pematangsiantar

Abstract

This study aims to determine how much influence the location and price of purchasing decisions at the Pematangsiantar Alaspat Shoe Shop. The population of 57 consumers using the Slovin formula obtained a sample of 50 respondents. The data analysis technique used is multiple linear regression. From the results of the calculation of multiple linear regression analysis the equation Y = 1.391 + 0.297X1 + 0.336X2 shows that location and price have a positive and significant effect on purchasing decisions. While based on the analysis of test derminasi coefficient (R2) obtained a value of 0.601 or 60.1%. This shows that the percentage of location and price of purchasing decisions is 60.1% while the remaining 39.9% is influenced or explained by other variables not included in this study. Based on the results of the study, it can be concluded that the location and price have an effect on purchasing decisions at the Pematangsiantar Alaspat Shoe Shop.Keywords: Location, Price and Purchasing Decision