Pengaruh Marketing Mix Terhadap Keputusan Berkunjung Pada Wisata Edukasi Kampoeng Kidz Batu

Savero, Kemal; Handoko, Yunus; Pradiani, Theresia

doi:10.32815/jubis.v2i1.445

Cited by 2 publications

(2 citation statements)

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“…This marketing is carried out through the 4Ps of marketing which refers to Product, Price, Marketing and Promotion, the terms are in English. The use of Marketing Mix services is also used because in the tourism industry, companies do not offer pure services to customers, but aspects such as Physical Services (Physical), People (People), and Process (Proceeds) are also taken into consideration [7].…”

Section: Marketing MIXmentioning

confidence: 99%

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Marketing Mix Strategy in Bojong Karnival Tourism Attraction for Increasing Visiting Interest

Ramadhanti,

Nugraha

2024

WSSHS

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This research aims to analyze the Marketing Mix at the Bojong Karnival tourist attraction to increase Visiting Interest. This research data uses primary and secondary data. The data analysis technique uses SWOT analysis with the IFAS and EFAS matrices. The results of this study show that the identified marketing mix on Bojong Carnival tourist attractions has been implemented. Marketing mix that has been implemented are products, prices, places, promotions, physical evidence, people, and processes. The IFAS Matrix shows a scor 3,06 from the total strength-weakness factors, while the EFAS Matrix shows score 2,92 from the total opportunity-challenge factors. The scors from the IFAS Matrix is used as the x and the value from the EFAS Matrix is used as the y in the IE Matrix which shows the marketing mix of Bojong Karnival located in cell IV, described as Growth and Build. SWOC matrix shows that Bojong Karnival's position is in Quadrant 1, which means it is in a strong position and has opportunities. The Strength, Weakness, Opportunity, and Challenge matrix is used as a tool to create a development model for marketing mix strategies by looking at 4 alternative strategies, SO Strategy, WO Strategy, SC Strategy, and WC Strategy to increasing interest visiting in Bojong Karnival.

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Section: Marketing MIXmentioning

confidence: 99%

“…In the tourism industry, we don't just look at the product, price, place and promotion aspects. However, aspects of physical evidence, people and processes are also considered (Savero, 2021). Some aspects that are running well are the product aspects, because the available game vehicles are very diverse.…”

Section: Processmentioning

confidence: 99%