Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Minat Beli Produk Fashion Di Marketplace Shopee

Renny Dwijayanti, Siti Khoirun Nisa

doi:10.55606/jempper.v1i2.356

Cited by 3 publications

(2 citation statements)

References 3 publications

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“…Kenaikan tersebut, akan membuat persaingan semakin ketat. Situasi ini mendorong produsen membuat produk yang dipasarkan memiliki keunggulan serta daya tarik dibandingkan kompetitor lain (Damayanti, 2019). Daya tarik ini meliputi banyak hal, namun dari banyaknya pilihan produk kecantikan, konsumen harus bersedia menentukan pilihannya kepada beberapa produk, sebelum membuat keputusan pembelian dalam pemenuhan kebutuhannya.…”

Section: Pendahuluanunclassified

Factors Determining Purchase Decision On Products Somethinc

Firnanda,

Krisnawati

2023

j. manaj. sains dan organ.

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Objective - The purpose of this research is to determine the influence of advertising attractiveness, influencer marketing, online customer reviews, and brand image on purchase decisions for Somethinc products. Design/Methodology/Approach - The research was conducted using a purposive sampling technique on 100 students at Muhammadiyah University of Gresik who were/had used, and had purchased at least once, Somethinc products. Then, the data was processed using IBM SPSS Statistics 24. Research Findings - It was found that Advertising Attractiveness, Influencer Marketing, Online Customer Reviews, and Brand Image had a positive influence on Purchase Decisions. Conclusions and Implications - The Somethinc product company can increase its Advertising Attractiveness, Influencer Marketing, Online Customer Reviews, and Brand Image to increase purchasing decisions, especially for the target market of Muhammadiyah University Gresik students.

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Section: Pendahuluanunclassified

Factors Determining Purchase Decision On Products Somethinc

Firnanda,

Krisnawati

2023

j. manaj. sains dan organ.

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“…Price has a large influence on consumer buying intentions, especially for consumers who are price sensitive. This is because in general, price-sensitive consumers are very concerned about the price of the products offered [6] In research conducted, [7]and [8] stated that the price variable has an influence on buying interest.…”

Section: Introductionmentioning

confidence: 99%

The Influence of E-Service Quality, Price, and Brand Image on Purchase Intention Islamic Perspective (Case Study on Shopee Customers in Cilegon City)

Sulfiya,

2024

KSS

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This study aims to investigate how consumers’ purchase decisions are influenced by the quality, cost, and brand perception of e-services. The sampling strategy utilized in this study is simple random sampling because it is not possible to sample every consumer in the city of Cilegon. The study’s sample consisted of 140 participants. The measurement method used is the Likert scale, and the data collection was done using a questionnaire. Among the analytical methods used are validity and reliability checks, normality checks, multicollinearity checks, heteroscedasticity checks, multiple linear regression analysis, hypothesis testing (t-test and f-test), and R2 tests for the coefficient of determination, using IBM SPSS Statistics 23 as a statistical tool. The results showed a strong correlation between brand perception, pricing, purchase intent, and e-service excellence. Keywords: E-Service quality, price, brand image and purchase intention

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The effect of sustainability reporting, transfer pricing, and deferred tax expense on tax avoidance in multinational manufacturing sector companies

Iriyadi,

Meiryani,

Darmawan

et al. 2024

JGR

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Transfer pricing is a company’s decision to determine the transfer of the prices of goods, services, and transactions implemented by the company (Choi et al., 2020). This study aimed to examine the effect of sustainability reporting, transfer pricing, and deferred tax expense on tax avoidance. This research was a descriptive quantitative study in which data were collected, processed, presented, and analyzed quantitatively (numbers) and descriptively (sentence description). This study was conducted in 35 multinational companies in the manufacturing sector listed on the Indonesia Stock Exchange (IDX), which were selected purposively. The observation period in this study was from 2016 to 2020. The analysis used in this research was panel data regression. The results showed that transfer pricing had an effect on tax avoidance, which means that if the company carries out transfer pricing, the company is indicated to be carrying out tax avoidance. Sustainability reporting and deferred tax expense cannot affect tax avoidance, which means that if companies carry out sustainability reporting and have a deferred tax expense they are not indicated to do tax avoidance.

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Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Minat Beli Produk Fashion Di Marketplace Shopee

Cited by 3 publications

References 3 publications

Factors Determining Purchase Decision On Products Somethinc

Factors Determining Purchase Decision On Products Somethinc

The Influence of E-Service Quality, Price, and Brand Image on Purchase Intention Islamic Perspective (Case Study on Shopee Customers in Cilegon City)

The effect of sustainability reporting, transfer pricing, and deferred tax expense on tax avoidance in multinational manufacturing sector companies

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