Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Hotel Mutiara Malioboro Yogyakarta

Hendriyati, Lutfi

doi:10.36276/mws.v17i1.145

Cited by 11 publications

(10 citation statements)

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“…Hasil penelitian ini juga mendukung hasil penelitian Paramita, dkk. (2018) dan Hendriyati (2019) yang menyimpulkan bahwa secara keseluruhan promosi yang dilakukan travel-travel biro online sudah sangat baik. Pihak travel-travel biro online memperhatikan faktor impact (dampak) yaitu dengan meningkatkan kualitas iklan agar terlihat lebih menonjol.…”

Section: Melalui Media Sosialunclassified

Perumusan Strategi Pemasaran Berkelanjutan the Blooms Garden Untuk Mendukung Kolaborasi Destinasi Pariwisata

Gde Indra Bhaskara,

Nararya Narottama

2024

JBL

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This research was carried out at the tourist destination The Blooms Garden Bedugul Bali. This study aims to analyze (1) the current marketing strategy of The Blooms Garden Bedugul Bali; and (2) formulation of a sustainable marketing strategy for The Blooms Garden to support collaborative tourism destinations in Bedugul. This research is categorized as research with a Concurrent Mixed Method approach. The data collected is in the form of qualitative data and quantitative data. Qualitative data were collected from interviews, observations and documentation. Meanwhile, quantitative data was collected by gathering information from The Blooms Garden management regarding strengths, weaknesses, opportunities and threats which were then converted into numerical data with weights and ratings. Analysis of data sourced from interviews, observation and documentation was analyzed using interactive data analysis techniques from Miles & Huberman. Determination of the marketing strategy implemented by the manager of the tourist attraction of The Blooms Garden is analyzed using SWOT analysis. The results of the study show that (1) the current marketing strategy undertaken by The Blooms Garden Bedugul Bali to attract and increase tourist visits includes the installation of banners and billboards scattered along the road from Denpasar to Bedugul; website opening; via social media; and cooperate with online travel agencies such as traveloka, tiket.com, and so on. However, the marketing strategy undertaken by The Blooms Garden has not succeeded in bringing in tourists as expected; and (2) The Blooms Garden's sustainable marketing strategy formulation to support collaborative tourism destinations in the Bedugul region is an integrated diversification strategy. This marketing strategy means that The Blooms Garden Bedugul Bali can integrate with other tourism destinations in the Bedugul area. The sustainable marketing strategy in collaboration with other destinations in the Bedugul area is intended as an effort to increase tourist visits, especially environmentally conscious tourists who often visit the well-known Botanical Gardens and Lake Beratan, directed to visit The Blooms Garden as well. If possible, pass tickets apply between the Botanical Gardens, Lake Beratan and The Blooms Garden.

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Section: Melalui Media Sosialunclassified

Perumusan Strategi Pemasaran Berkelanjutan the Blooms Garden Untuk Mendukung Kolaborasi Destinasi Pariwisata

Gde Indra Bhaskara,

Nararya Narottama

2024

JBL

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“…Industri pariwisata Indonesia merupakan salah satu penyumbang devisa Negara terbesar pada era globalisasi saat ini (Hendriyati, 2019). Industri pariwisata menjadi penopang berbagai sektor penting sehingga kegiatan berwisata berjalan dengan baik, termasuk sektor akomodasi.…”

Section: Pendahuluanunclassified

Pengaruh brand image dan promosi traveloka terhadap minat beli kamar hotel di kabupaten badung

Sia

Yani

Susanti

2023

paris

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Kehadiran Online Travel Agent (OTA) memudahkan konsumen untuk mencari, membandingkan harga sampai akhirnya melakukan pemesanan kamar sebelum melakukan perjalanan wisata. Salah satu website yang berperan penting dalam industri pariwisata adalah Traveloka. Penelitian ini bertujuan untuk mengetahi pengaruh brand image dan promosi terhadap minat beli kamar hotel di Kabupaten Badung. Jenis sampling yang digunakan adalah non-probability sampling dengan teknik purposive sampling dengan jumlah sampel penelitian sebanyak 100 respoden. Teknik analisis menggunakan uji validitas, uji reabilitas, uji asumsi klasik, analisis regresi linear berganda, pengujian hipotesis melalui uji F dan uji T, serta analisis koefisien determinasi. Brand image dan promosi Traveloka berpengaruh positif dan signifikan terhadap minat beli kamar hotel di Kabupaten Badung dengan hasil F hitung secara simultan adalah sebesar 91,892 > F tabel = 3,09. Brand image berpengaruh positif dan signifikan terhadap minat beli kamar hotel di Kabupaten Badung dengan nilai t hitung sebesar 2,565 > t tabel = 1,661. Promosi Traveloka berpengaruh positif dan signifikan terhadap minat beli kamar hotel di Kabupaten Badung dengan diperoleh nilai t hitung sebesar 6,728 > t tabel = 1,661. compare prices and finally make a room reservation before traveling. One website that plays an important role in the tourism industry is Traveloka. This study aims to determine the effect of brand image and promotion on the purchase intention of hotel rooms in Badung Regency. The type of sampling used is non-probability sampling with purposive sampling technique with a total sample of 100 respondents. The analysis technique uses validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing through F test and T test, and coefficient of determination analysis. Traveloka's brand image and promotions have a positive and significant effect on buying interest in hotel rooms in Badung Regency with the results of the calculated F simultaneously being 91.892 > F table = 3.09. Brand image has a positive and significant effect on buying interest in hotel rooms in Badung Regency with a t-count value of 2.565 > t table = 1.661. Traveloka promotions have a positive and significant effect on buying interest in hotel rooms in Badung Regency with the obtained t value of 6.728 > t table = 1.661.

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“…Pengembangan pariwisata di Indonesia pada akhir-akhir ini berjalan sangat pesat (Sayogi and Demartoto, 2018). Sarana penunjang pariwisata berupa penyediaan berbagai jasa dan pelayanan, periklanan, perencanaan perjalanan, transportasi, dan penyediaan tempat wisata yang menarik dan menghibur, termasuk fasilitas untuk menginap, istirahat, makan minum, dan hiburan (Hendriyati, 2019). Persaingan bisnis dalam dunia pariwisata semakin ketat, para pengusaha menggunakan dan melakukan berbagai upaya untuk mempromosikan usahanya dan meningkatkan penjualan melalui teknologi informasi dan komunikasi serta media sosial.…”

Section: Sumber: Kementerian Pariwisata Dan Ekonomi Kreatifunclassified

Pengaruh Digital Marketing terhadap Peningkatan Volume Penjualan Kamar di The Patra Bali Resort & Villas

Sari P,

Suhardi

2023

JIUBJ

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This study aims to find out and analyze the influence of digital marketing consisting of Websites, Social Media and Online Travel Agents (OTA), on the volume of sales increase in the recovery period at The Patra Bali Resort & Villas. This research uses quantitative data types and takes the form of associative research. The population in this study is all consumers of The Patra Bali Resort & Villas. The samples in this study are included in the category of non-probability sampling with the purposive sampling method. The sample criteria in this study were consumers (tourists and/or visitors) of The Patra Bali Resort & Villas who made transactions (bookings) through digital marketing channels, namely: email, social media (IG) and OTA). The method of data collection is carried out by distributing questionnaires. The data analysis method uses multiple linear regression analysis. The results of the analysis in this study show that digital marketing via email has a positive effect on the volume of sales increase at The Patra Bali Resort & Villas. This means that the higher and more effective the implementation of digital marketing via email, the more it will affect the increasing volume of sales at The Patra Bali Resort & Villas. Digital marketing through social media (Instagram) positively affects the volume of sales increase at The Patra Bali Resort & Villas. This means that the more effective the implementation of digital marketing via email, the more it will increase the volume of sales increase. Digital marketing through Online Travel Agents positively affects the volume of sales increase at The Patra Bali Resort & Villas. This means that the higher and more effective the application of Online Travel Agent, the more it will affect the increasing volume of sales at The Patra Bali Resort & Villas.

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Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Hotel Mutiara Malioboro Yogyakarta

Cited by 11 publications

References 0 publications

Perumusan Strategi Pemasaran Berkelanjutan the Blooms Garden Untuk Mendukung Kolaborasi Destinasi Pariwisata

Perumusan Strategi Pemasaran Berkelanjutan the Blooms Garden Untuk Mendukung Kolaborasi Destinasi Pariwisata

Pengaruh brand image dan promosi traveloka terhadap minat beli kamar hotel di kabupaten badung

Pengaruh Digital Marketing terhadap Peningkatan Volume Penjualan Kamar di The Patra Bali Resort & Villas

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