Pengaruh Pengetahuan Terhadap TV Digital Terestrial (DTT) dan Penggunaan Media terhadap Minat dalam Membeli Perangkat Penerima Siaran DTT

Abstract

This study aims to determine the effect of knowledge on digital terrestrial television (DTT) and the use of media on interest in using the DTT receiver. Data was collected through a survey of people who own a TV but do not yet have a DTT broadcasting receiver such as a set-top box (STB) or a Digital Television (DTV). The survey is conducted in 12 major cities in Indonesia. Survey data were analyzed using SEM-PLS. The results showed that the indicators of media use had no significant effect on people's interest in using DTT receiver. On the other hand, public understanding of DTT has a significant effect on interest in buying DTT receiver.

Model Pengelolaan Penyiaran Digital (Studi Kasus Pada Persiapan Analog Switch Off 2022 Di Provinsi Riau)

“…Pengetahuan prinsip dan cara kerja teknologi merupakan proses penting bagi suatu individu dalam mengaktualisasikan minatnya dalam membeli atau menggunakan suatu teknologi (Rogers, 2003). Hasil penelitian ini sejalan dengan hasil penelitian (Yuniarti & Ariyanti, 2022) yang menunjukkan semakin tinggi pengetahuan masyarakat terhadap televisi digital, semakin besar minat masyarakat dalam membeli perangkat penerima siaran televisi digital.…”