Pengaruh Penjualan Online di masa Pademi Coviv-19 terhadap UMKM Menggunakan metode Wawancara

Cahya, Agus Dwi; Aminah, Aminah; Rinaja, Atma Fadna; Adelin, Nadya

doi:10.36778/jesya.v4i2.407

Cited by 5 publications

(6 citation statements)

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“…The development of the leading fashion sub-sector in Denpasar City is certainly inseparable from the role of the MSMEs in the fashion sector. The data shows that the number of MSMEs in the fashion sector in Denpasar City is the largest compared to other sectors (Table 1 Various previous studies have stated that the COVID-19 pandemic has had a significant impact on the decline in turnover of MSME actors (Cahya et al, 2021). The results of Thaha's research (2020) explain that MSME actors are aware of the importance of carrying out digital transformation to reduce the impact of Covid-19.…”

Section: Figure 2 Msme Problems In Indonesia Due To the Covid-19 Pand...mentioning

confidence: 87%

“…Various previous studies have stated that the COVID-19 pandemic has had a significant impact on the decline in turnover of MSME actors (Cahya et al, 2021). The results of Thaha's research (2020) explain that MSME actors are aware of the importance of carrying out digital transformation to reduce the impact of Covid-19.…”

Section: According To Sarfiah Et Al (2019) the Role Of Msmes In Incre...mentioning

confidence: 97%

“…The results of Thaha's research (2020) explain that MSME actors are aware of the importance of carrying out digital transformation to reduce the impact of Covid-19. As for the strategies carried out by MSMEs to survive and possibly continue to develop during the pandemic, one of them is through collaboration with platforms, marketplaces, and social media as marketing media, promotions and online sales (Cahya et al, 2021;Anugrah, 2020;Sumarni & Melinda, 2020). Even the production process can also utilize digital technology media (Thaha, 2020).…”

Section: According To Sarfiah Et Al (2019) the Role Of Msmes In Incre...mentioning

confidence: 99%

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Mitigation Policies for Fashion Smes Affected by The Covid-19 Pandemic

2023

QAS

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The COVID-19 pandemic has had an impact on MSMEs, especially in the food and beverage sector, creative industries and agriculture, both in terms of sales, financing, distribution of goods and the difficulty of raw materials. In 2019, the Creative Economy Agency established Denpasar City (the capital city of Bali Province) as one of ten Creative Regencies/Cities in Indonesia with the leading sub-sector of fashion. The development of the leading fashion sub-sector in Denpasar City is certainly inseparable from the role of MSMEs in the fashion sector, where MSME fashion in Denpasar City is the largest compared to other sectors. The purpose of this study was to analyze the mitigation strategy of fashion SMEs affected by the COVID-19 pandemic. This research is exploratory research, where data is collected through FGD instruments. Furthermore, the collected data is analyzed using prospective analysis techniques with MULTIPOL tools that can help develop a policy path based on scenarios, policies, criteria, and actions. The scenario of fashion SMEs in Bali is divided into ethnic fashion SMEs and non-ethnic fashion SMEs. In ethnic fashion SMEs, the superior policy is the policy of strengthening capital, followed by establishing partnerships. use of digital technology, and finally market orientation outside Bali. Meanwhile, for non-ethnic fashion SMEs, what is superior is the policy of establishing partnerships, followed by market orientation policies outside Bali, the use of digital technology and strengthening capital. Online marketing action excels in all policies, followed by product development and forward and backward integration.

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Section: Figure 2 Msme Problems In Indonesia Due To the Covid-19 Pand...mentioning

confidence: 87%

Section: According To Sarfiah Et Al (2019) the Role Of Msmes In Incre...mentioning

confidence: 97%

Section: According To Sarfiah Et Al (2019) the Role Of Msmes In Incre...mentioning

confidence: 99%

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Mitigation Policies for Fashion Smes Affected by The Covid-19 Pandemic

2023

QAS

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“…Promosi yang baik akan mel mel ngaruhi kel bel rlanjutan jangka panjang dari bisnis tel rutama dalam pel njualan. Del ngan mel ngel tahui pola pel mbel lian pel langgan, manajel mel n dapat mel nel ntukan stratel gi pel njualan tel rkait del ngan promosi, prel diksi pel rsel diaan produk, dan kombinasi produk yang akan dijual [4]. Toko SPC MART adalah minimarkel t di Sidakarya yang mel njual kel butuhan sel hari-hari.…”

Section: Introductionunclassified

Penerapan Algoritma FP-Growth Sebagai Dasar Pertimbangan Promosi di SPC Mart

Narayana,

Suarjaya,

Mandenni

2023

jitter

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Berdasarkan data dari BPS, UMKM mengalami penurunan karena dampak dari COVID-19. Hal ini membuat pemilik UMKM diharuskan untuk memilih strategi promosi demi meningkatkan penjualan. Penelitian ini bertujuan untuk mengevaluasi penerapan algoritma Eclat dan FP-Growth dalam pembuatan paket bundle di minimarket. Kedua algoritma tersebut dianggap memiliki kemampuan yang baik dalam menemukan pola asosiasi. Dengan demikian, paket bundle yang dibuat menggunakan kedua algoritma tersebut diharapkan dapat meningkatkan nilai penjualan dan kepuasan pelanggan minimarket. Studi kasus yang dilakukan menggunakan data transaksi selama satu tahun di sebuah minimarket di Sidakarya. Data tersebut kemudian diolah menggunakan algoritma Eclat dan FP-Growth untuk menemukan pola asosiasi yang terjadi antara item-item yang sering dibeli bersama. Hasil penelitian menunjukkan bahwa penerapan algoritma tersebut dapat membantu dalam pembuatan paket bundle yang baik. Algoritma FP-Growth terbukti lebih efisien dalam hal waktu proses dan membutuhkan lebih sedikit memori dibandingkan dengan algoritma Eclat. Algoritma tersebut juga dapat digunakan sebagai salah satu metode dalam meningkatkan nilai penjualan dan kepuasan pelanggan di minimarket SPC Mart yang terbukti dengan skor CSAT yang menunjukan nilai 85%. Dengan demikian, penelitian ini memberikan kontribusi bagi minimarket dalam memenuhi kebutuhan pelanggan dengan lebih baik.

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“…Masyarakat semakin tertarik berbelanja dengan model online diksebabkan kemudahannya (Amri, 2020). UMKM yang berkolaborasi dengan marketplace dan media sosial sangat terbantu dalam memasarkan produknya (Cahya et al, 2021), tak terkecuali UMKM Naturies Indonesia. Bahkan, peningkatan perdagangan yang dilakukan oleh UMKM sangat bergantung pada pertumbuhan perusahaan ekspedisi sebagai jembatan dalam mendistribusikan produknya (Permana, 2017).…”

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Optimalisasi Biaya Transportasi Produk UMKM Naturies Indonesia Dengan Metode Northwest Corner Dan Vogel’s Approximation

Yuliana¹,

Tasari²,

Setiyaningsih³

et al. 2022

J.Derivat

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Naturies Indonesia is one of the UMKM for spice drinks in Macanan, Klaten, Central Java which is developing. As one of the growing UMKM, Naturies Indonesia is experiencing problems related to the distribution of its products. Naturies Indonesia has incurred transportation costs of Rp.442,100.00 per week in distributing its products to 5 distributors (Kudus, Jakarta, Shopee, Bandung, and offline). Due to human resource constraints, Naturies Indonesia does not yet have a thorough plan to reduce shipping costs in allocating products from production sites to customers or distributors. Through this applied research, this research aims to find the optimization of product delivery costs. Data were collected through interviews and documentation, then analyzed using the Northwest Corner and Vogel's Approximation methods. Analysis using the Northwest Corner method found a shipping cost of IDR 431,600.00, while the Vogel's Approximation method found a shipping cost of IDR 427,900.00. The shipping costs found were actually lower than the financing that had been issued so far. Keyword: northwest cor, spice drinks, optimization of transportation, UMKM Naturies Indonesia, vogel’s approximation

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Pengaruh Penjualan Online di masa Pademi Coviv-19 terhadap UMKM Menggunakan metode Wawancara

Cited by 5 publications

References 0 publications

Mitigation Policies for Fashion Smes Affected by The Covid-19 Pandemic

Mitigation Policies for Fashion Smes Affected by The Covid-19 Pandemic

Penerapan Algoritma FP-Growth Sebagai Dasar Pertimbangan Promosi di SPC Mart

Optimalisasi Biaya Transportasi Produk UMKM Naturies Indonesia Dengan Metode Northwest Corner Dan Vogel’s Approximation

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