2016
DOI: 10.20885/jsb.vol20.iss1.art3
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Pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention dengan pendekatan Technology Acceptance Model (TAM) pada pengguna Instant Messaging LINE di Indonesia

Abstract: Among a variety of instant messaging that now exist, LINE is one instant messaging that is interesting to study with the rapid growth of users and its superiority compared to WhatsApp and Blackberry. The aim of this study was to determine the influence of perceived usefulness and perceived ease of use on behavioral intention on LINE instant messaging users in Indonesia. This research is quantitative descriptive data and causal analysis, respondents surveyed in this study amounted to 400 users instant messaging… Show more

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Cited by 41 publications
(54 citation statements)
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“…Other variables should be considered such as perceived usefulness, perceived ease of use or perceived enjoyment when trying new apps. Previous research confirms that perceived ease of use is the main reason of why the LINE app is accepted in Indonesia (Aditya & Wardhana, 2016).…”
Section: Resultsmentioning
confidence: 52%
“…Other variables should be considered such as perceived usefulness, perceived ease of use or perceived enjoyment when trying new apps. Previous research confirms that perceived ease of use is the main reason of why the LINE app is accepted in Indonesia (Aditya & Wardhana, 2016).…”
Section: Resultsmentioning
confidence: 52%
“…Kemudahan penggunaan (easy of use) didefinisikan sejauh mana penggunaan teknologi informasi terbebas dari kesulitan dalam penggunaannya (Aditya & Wardhana, 2018). Semakin sering pengguna memakai sistem informasi, biasanya diikuti oleh semakin banyak tingkat pembelajaran (degree of learning) yang dilalui (Aditya & Wardhana, 2018 (Suarjana, 2018).…”
Section: Pendahuluanunclassified
“…According to Davis [11], perceived usefulness is the level of individual's faith to use certain systems to improve their job performance. Perceived usefulness causes the use of credit cards to be more and more frequent, as the individual has experienced the benefits of using credit cards [30].…”
Section: Effect Of Perceived Usefulness Towards the Intention To Use mentioning
confidence: 99%