Pengaruh Persepsi Kemudahan dan Online Customer Review Terhadap Minat Beli Pada Online Store Sociolla

Abstract

This study aims to determine the effect of perceived convenience and online customer reviews on consumer buying interest in the sociolla online store. Primary data obtained from this study were used in data collection techniques. To approach this problem, the theory from Kotler and Keller, 2016 states that the factors that influence buying interest are the perception of convenience. The method of data collection is by using the survey method. The research method used is quantitative methods with data analysis techniques using Structural Equation Modeling (SEM) and partial least squares (PLS) as analytical tools. This study found that perceived convenience had a significant and positive impact on purchase intention, and online customer reviews had a significant and positive impact on purchase intention.

A Comparative Study of Retiree Expats and Younger Expats: Factors Influencing Expatriates' Selection of Healthcare Facilities in Bali

“…This theory includes several factors that influence consumer behavior, such as cultural, social, personal, and psychological factors (Kotler & Keller, 2016). Several studies related to marketing and consumer behavior have used Kotler and Keller's consumer behavior theory (Alifia et al, 2022;Bramantyo, 2022;Dwiyani & Sulistiadi, 2022;Lasmy et al, 2019;Martiasari & Hendratmi, 2022;Rahmat Zakaria, 2020;Rizki Robani & Wardhana, 2022). Some references also discuss expatriate consumer behavior and factors affecting it (Katsaiti et al, 2017;Miocevic et al, 2022).…”

Pengaruh Perceived Risk, Perceived Reputation, dan Trust Online terhadap Minat Beli Online Konsumen Shopee

“…Tidak adanya interaksi fisik cenderung menjadi hambatan dalam melakukan penjualan online [10]. Kebanyakan orang ketika akan melakukan transaksi online akan sangat berhati-hati, hal ini dikarena konsumen tidak memiliki kontrol secara langsung terhadap barang yang ingin di beli [11]. Transaksi online menyebabkan timbulnya kekhawatiran konsumen mengenai privasi informasi pribadi, keamanan transaksi keuangan, proses pengembalian produk online, masalah kualitas produk online [12].…”