Pengaruh Produk Asuransi, Personal Selling dan Kualitas Pelayanan Terhadap Minat Beli Asuransi Produk Life Plan PT Asuransi Jiwa Sequis Life Medan

Abstract

Research done in PT Asuransi Jiwa Sequis Life Medan. The purpose of the Research is to test and analyze the influence of insurance products, personal selling and the quality of pelayananterhadap interest in purchasing insurance products life plan. The phenomenon that occurs interest in purchasing insurance products life plan decreased due to insurance products, personal selling and service quality. Population of 167 consumers and the number of sampelgsebanyak 118 consumers and for testing the validity and reliability of as many as 30 customers outside of the study sample. The sampling technique used is random sampling sampling. The partial and simultaneous Insurance Products, Personal Selling and Service Quality have a positive and signfiikan against the Interest of the Insurance Product Life Plan Insurance PT Sequis Life Medan.

Determinant Factors of Gojek Drivers' Interest in Using Social Security Administrator Employment in Medan City

“…Consumers will certainly consider the quality of the services provided before using insurance. However, there is one study that supports the results of research conducted by Dan Intan Afryani which shows there is no influence of service factors with insurance ownership because customers look more at the price of insurance first when they want to enroll in an insurance program (Pramudya & Rahmi, 2022;Bahari & Basalamah, 2019;Rangkuti et al, 2022;Rouzaton, 2020).…”