2020
DOI: 10.30997/jn.v6i1.2854
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PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN TABUNGAN iB BAITULLAH PADA BNI SYARIAH KANTOR CABANG MEDAN

Abstract: Penelitian ini dilakukan untuk mengetahui kualitas pelayanan dan pengaruh promosi terhadap keputusan nasabah memanfaatkan tabungan iB baitullah pada PT. BNI Syariah Kantor Cabang Medan. Dalam penelitian ini yang menjadi variabel dependen adalah keputusan nasabah menggunakan tabungan iB baitullah, sedangkan variabel independen terdiri dari promosi dan kualitas pelayanan. Penggunaan metode penelitian pada penelitian ini ialah analisis regresi linier berganda, uji parsial (t) dan uji simultan (F). Hasil penelitia… Show more

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“…This becomes an attraction for customers so that it can influence their decision to save in an Islamic bank. This follows a previous study conducted by Mandasari (2015), Mariana (2015), Sarwita (2017), andYogiarto (2015).…”
Section: Figure 3 Hypothesis Test Resultssupporting
confidence: 78%
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“…This becomes an attraction for customers so that it can influence their decision to save in an Islamic bank. This follows a previous study conducted by Mandasari (2015), Mariana (2015), Sarwita (2017), andYogiarto (2015).…”
Section: Figure 3 Hypothesis Test Resultssupporting
confidence: 78%
“…The study results of Handida & Sholeh (2019) state that the service quality variable has a significan t and positive effect on a decision to use Islamic banking products and services for the Islamic community of the Special Region of Yogyakarta. The same was found in research by Shobirin, Fathoni, and Minarsih (2016), Mandasari (2015), and Mariana, Suharminingsih, & Sutopo (2015). Therefore, the authors hypothesize: H1: Service quality has a positive effect on saving decisions.…”
Section: The Effect Of Service Quality On Saving Decisionssupporting
confidence: 83%