Pengaruh Promosi Media Online terhadap Keputusan Pembelian Produk Hijab

Suharsono, Riyanto Setiawan; Sari, Rini Purnama

doi:10.47201/jamin.v1i2.28

Cited by 16 publications

(17 citation statements)

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“…This is reinforced by the theory of Gunelius, (2013) where social media marketing is a platform for public relations and communication through social media using communities that are much more likely to be marketed than traditional advertising channels. The results of this study support previous research conducted by Indriyani & Suri, (2020); Suharsono & Sari, (2019) and Fredik & Dewi, (2018) and Astuti & Putri, (2018) show that social media has a positive and significant effect on purchasing decisions.…”

Section: Discussionsupporting

confidence: 90%

The Influence of Lifestyle, Product Innovation and Instagram toward Online Purchase Decisions (Case Study of Firmi Scarf Store)

Fitria¹

2021

jefms

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The research in the journal aims to analyse the influence of lifestyle, product innovation and Instagram social media on Firmi’s Scarf online shop purchasing decisions. This study uses quantitative methods. The population in this study were Firmi’s Scarf buyers with a total sample of 85 consumers. The method of sampling is done by using the Census method. The hypothesis test proposed in this study was carried out using regression analysis test equipment and partial hypothesis using SPSS 24. The results of the analysis showed that lifestyle influenced purchasing decisions significantly and positively, product innovation had a significant and positive effect on purchasing decisions, and social media Instagram has a significant and positive effect on purchasing decisions.

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Section: Discussionsupporting

confidence: 90%

The Influence of Lifestyle, Product Innovation and Instagram toward Online Purchase Decisions (Case Study of Firmi Scarf Store)

Fitria¹

2021

jefms

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“…Apart from that, research regarding usage decisions regarding service quality, price and location has also been carried out by (Aini, 2020;Batu et al, 2020;Febriandi et al, 2018;Hastoko & Stevany, 2022;Katemung et al, 2018;Mahasani & Wahyuningsih, 2021;Nurlina et al, 2019;Octafilia & Wijaya, 2020;Perdana & Hidayat, 2019;Rofiq & Hufron, 2018) and obtained significant results between service quality, price and location on usage decisions. Usage decisions related to usefulness, ease of use and promotion also show significance as reported by (Aini, 2020;Hendro et al, 2020;Latief & Dirwan, 2020;Suharsono & Sari, 2019;Widiyanti, 2020). Celebrity endorsers and brand image show a significant influence on usage decisions as found by research (Andrianto & Sutrasmawati, 2016).…”

Section: Introductionmentioning

confidence: 59%

The Influence of the Experiential Marketing Approach on the Decision to Use Products and Services in Bank Syariah Indonesia (BSI) Customers, Abdullah Silondae 2 Branch Office, Kendari City

Mahfudz,

Nurfadli,

Akmal

2023

IJMP

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Experiential marketing is a marketing method that is driven by experience. Many studies have been conducted on this subject, but among the various studies on experiential marketing, there has been no research that specifically addresses experiential marketing on the decision to use products and services in banking. This study aims to see and test the effect of the Experiential Marketing Approach on Decisions to Use Products and Services at Indonesian Sharia Bank Customers at the Abdullah Silondae Branch Office 2. The type of data this study uses is a type of research with quantitative methods. Meanwhile, based on the type of data collection, this research uses a survey research type. Survey research is directed to find out and study data from samples taken from the population, so that relative events, distribution, and relationships between variables can be found. This research uses quantitative methods. Samples were obtained by 96 respondents by taking samples using purposive sampling technique. Meanwhile, the data collection technique was carried out using a questionnaire method and library research. Data is processed using Microsoft Excel and SmartPLS 4.0 software. From the results of data processing, it shows that the Experiential Marketing variable has a positive and significant effect on the Decision variable on the use of products and services at BSI.

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“…Pada variabel promosi termasuk dalam kategori sangat baik. Dalam variabel keputusan pembelian termasuk dalam kategori baik (Suharsono & Sari, 2019).…”

Section: Uji Deskriptif Tabel 4 Hasil Uji Deskriptifunclassified

Pengaruh Online Customer Review, Online Customer Rating, dan Promosi terhadap Keputusan Pembelian pada Layanan Go Food dalam Aplikasi Gojek (Studi Kasus pada Mahasiswa Universitas Advent Indonesia)

Christoper

Hutapea²

2022

JPDK

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Penelitian ini bertujuan untuk mengetahui pengaruh online customer review, online customer rating, dan promosi terhadap keputusan pembelian pada layanan Go Food dalam aplikasi Gojek. Teknik pengumpulan data yang digunakan adalah hasil dari kuesioner melalui Google-form yang telah dibagikan kepada 100 responden mahasiswa Universitas Advent Indonesia. Analisis yang digunakan dalam penelitian ini adalah uji deskriptif, uji regresi linear berganda, koefisien determinasi, analisis koefisien korelasi, uji – t, dan uji f. Dari hasil uji – t didapatkan bahwa variabel online customer review berpengaruh terhadap keputusan pembelian,dengan nilai thitung = 1,790 > dari ttabel = 1,660. Variabel online customer rating tidak berpengaruh signifikan terhadap keputusan pembelian, dengan nilai thitung = 0,928 < dari ttabel = 1,660. Variabel promosi berpengaruh terhadap keputusan pembelian, dengan nilai thitung = 5,981 > dari ttabel = 1,660. Hasil uji signifikansi regresi diperoleh nilai F sebesar 38.409 dengan Sig. 0,000. Dengan demikian dapat disimpulkan bahwa koefisien persamaan regresi signifikan. Nilai dari koefisien determinasi diperoleh sebesar 54%, sementara 46% sisanya dipengaruhi oleh faktor diluar variabel yang tidak diteliti oleh penulis.

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Pengaruh Promosi Media Online terhadap Keputusan Pembelian Produk Hijab

Cited by 16 publications

References 0 publications

The Influence of Lifestyle, Product Innovation and Instagram toward Online Purchase Decisions (Case Study of Firmi Scarf Store)

The Influence of Lifestyle, Product Innovation and Instagram toward Online Purchase Decisions (Case Study of Firmi Scarf Store)

The Influence of the Experiential Marketing Approach on the Decision to Use Products and Services in Bank Syariah Indonesia (BSI) Customers, Abdullah Silondae 2 Branch Office, Kendari City

Pengaruh Online Customer Review, Online Customer Rating, dan Promosi terhadap Keputusan Pembelian pada Layanan Go Food dalam Aplikasi Gojek (Studi Kasus pada Mahasiswa Universitas Advent Indonesia)

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