Pengaruh Self-Expression Dan Brand Trust Terhadap Electronic-Word of Mouth Dengan Brand Love Sebagai Mediasi Pada Konsumen Vans Di Jakarta

Machado, Emilia Machado; Rodhiah, Rodhiah

doi:10.24912/jmieb.v5i1.9674

Cited by 6 publications

(9 citation statements)

References 1 publication

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“…So that makes them interested in using the product and this will increase consumer brand trust, especially in good handling of lipcream make over to customer complaints. The results of this study are in line with previous research conducted by Syahdiany & Trinanda, (2019), Machado & Rodhiah, (2021) dan Maulana et al, (2021) dan Charvia & Erdiansyah, (2020) which states that electronic word of mouth has a positive and significant effect on brand trust. However, in this study the results showed that celebrity endorsers did not have a direct effect on brand trust.…”

Section: Discussionsupporting

confidence: 92%

“…Based on research results Maulana et al, (2021) that the electronic word of mouth variable has a positive and significant influence on brand trust. According to research Machado & Rodhiah, (2021) states that electronic word of mouth has a positive effect on brand trust. The more electronic word of mouth that is conveyed from consumers to other consumers, the higher the brand trust that will be generated for the product.…”

Section: Relationship Between Variables and Hypothesis Developmentmentioning

confidence: 99%

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The Effect of Electronic Word of Mouth and Celebrity Endorser Through Brand Trust on Repurchasing Interests of Lip Cream Make Over Products

Berliana¹,

Nurlinda²

2022

MUDIMA

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Many women think that the use of masks, can cause the lipstick used to always stick to the mask and leave a mark so that the lipstick they wear can't last long and reduce their makeup look unattractive. In these conditions Make Over created its newest lipstick formula, Lipcream Powerstay Transproof where this type of lipstick can be used even if you wear a mask, because the texture of this lipstick can last for 14 hours on the lips even if you drink it. This study examines the direct effect of electronic word of mouth and celebrity endorser on repurchase interest with the brand trust variable as the intervening variable. Premiere data was collected using a survey method by distributing questionnaires to respondents who had purchased and used MakeOver lip cream. The questionnaires collected were 145 respondents, the data was then processed by path analysis method. Based on the results of research analysis there is a direct influence between electronic word of mouth on brand trust, there is a direct influence between electronic word of mouth, celebrity endorser, and brand trust on repurchase interest, but there is no direct influence of celebrity endorser on brand trust. Brand trust is not an intervening variable between electronic word of mouth variables and repurchase interest

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Section: Discussionsupporting

confidence: 92%

Section: Relationship Between Variables and Hypothesis Developmentmentioning

confidence: 99%

The Effect of Electronic Word of Mouth and Celebrity Endorser Through Brand Trust on Repurchasing Interests of Lip Cream Make Over Products

Berliana¹,

Nurlinda²

2022

MUDIMA

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“…Berdasarkan hal itu diyakini brand trust dapat menciptakan brand love, dimana dikutip dari Kim & Chao (2019), "konsumen yang merasa bahwa suatu merek dapat dipercaya dan dapat diandalkan mempunyai kecenderungan untuk meningkatkan perasaan senang, gembira dan menjadi semakin menyukai merek tersebut." Penelitian dari Machado & Rodhiah (2021) juga menemukan bahwa brand trust memiliki pengaruh positif terhadap brand love. Temuan tersebut sejalan dengan penelitian dari Kadarusman & Deccasari (2019) yang juga menemukan bahwa brand trust berpengaruh positif terhadap brand love.…”

Section: Negara Dengan Konsumi Mie Instan Terbesar Tahun 2020unclassified

“…Semakin tinggi tingkat kepercayaan pelanggan terhadap merek, maka semakin tinggi loyalitas pelanggan pada suatu merek." H1: Brand trust berpengaruh positif signifkan terhadap brand loyalty Brand love dikutip dari Machado & Rodhiah (2021), "perasaan yang diinginkan oleh konsumen saat mencapai tingkat integrasi yang nyata dan dapat mengekspresikan dirinya atas kecintaannya terhadap suatu merek sehingga menimbulkan kebutuhan dari merek tersebut. Secara umum dinyatakan bahwa kepercayaan merek (brand trust) merupakan anteseden dari cinta merek (brand love)."…”

Section: Gambar 1 Kerangka Konseptual Penelitianunclassified

Peran Brand Love Memediasi Pengaruh Brand Trust Terhadap Brand Loyalty Pada Konsumen Kober Mie Setan

Dirayani

Mandala

2022

EJMUNUD

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Brand loyalty is the attachment that customers have to a brand, motivating customers to show consistent buying behavior from the preferred brand. The high brand loyalty can be influenced by several factors including brand trust and brand love. The purpose of this study is to determine the role of brand love in mediating the effect of brand trust on brand loyalty on consumers of Kober Mie Setan in Denpasar with 120 respondents, with a non-probability sampling technique of determining the sample with the purposive sampling method. Data was collected through google form questionnaire. The analysis technique used is Path Analysis. The results indicate that brand trust has a positive and significant effect on brand loyalty. Brand trust has a positive and significant effect on brand love. Brand love has a positive and significant effect on brand loyalty. Brand love partially mediates the effect of brand trust on brand loyalty. Keywords:, brand loyalty, brand trust, brand love

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“…Menurut Mabkhot, et al (2017) pelanggan yang mengandalkan suatu merek kemungkinan besar akan tetap setia pada merek, membeli dari merek baru yang diiklankan oleh merek tersebut, membayar harga yang lebih tinggi untuk merek tersebut, dan berbagi informasi tentang preferensi terhadap merek. Menurut Machado & Rodhiah (2021) kepercayaan merek berarti pelanggan akan merasa aman ketika menggunakan merek karena pelanggan sudah mempercayai merek tersebut dan dapat mengandalkan merek tersebut untuk memenuhi tanggung jawab sebagai merek.…”

Section: Kajian Teoriunclassified

Pengaruh Kepercayaan Merek, Kualitas Produk, Persepsi Kewajaran Harga terhadap Loyalitas Pelanggan VANS

Riandini

Budiono²

2023

JMK

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Persaingan antar perusahaan merek sepatu di era globalisasi memperoleh perhatian pelanggan, meluncurkan produk untuk diterima para pelanggan, dan menciptakan pasar unggul yang memenuhi harapan perusahaan. Salah satu fashion yang banyak dilihat yaitu sepatu. Dalam persaingan perusahaan, ada berbagai jenis merek sepatu di pasaran. Setiap merek sepatu menghadirkan berbagai model yang menarik dan beragam didukung dengan harga yang terjangkau. Tujuan dari penelitian ini adalah untuk menguji kepercayaan merek, kualitas produk, persepsi kewajaran harga terhadap loyalitas pelanggan Vans di Jakarta Barat. Dalam penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi dalam penelitian adalah pelanggan Vans yang berada di Jakarta Barat. Sampel penelitian yang digunakan sebanyak 120 responden yang berada di Jakarta Barat dengan kuesioner yang disebarkan secara online menggunakan metode non probability sampling dengan teknik purposive sampling. Data dianalisis menggunakan software IBM SPSS 26. Skala yang digunakan dalam penelitian ini adalah skala likert dengan skala interval. Hasil dari penelitian menunjukkan bahwa kepercayaan merek, persepsi kewajaran harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan Vans di Jakarta Barat. Kemudian hasil penelitian juga menunjukkan bahwa kualitas produk berpengaruh positif tetapi tidak signifikan terhadap loyalitas pelanggan Vans di Jakarta Barat. Penelitian ini dapat dijadikan sebagai salah satu sumber ilmu pengetahuan yang dapat dijadikan acuan untuk penelitian selanjutnya. Competition among shoe brand companies in the globalization era gains customer attention, launches products to be accepted by customers, and creates superior markets that meet company expectations. One of the fashion that is often seen is shoes. In the company's competition, there are various types of shoe brands in the market. Each shoe brand presents a variety of attractive and varied models supported at affordable prices. The purpose of this study was to examine brand trust, product quality, perceived price fairness on Vans customer loyalty in West Jakarta. In this study using a quantitative approach with descriptive methods. The population in this research is Vans customers who are in West Jakarta. The research sample used was 120 respondents in West Jakarta with questionnaires distributed online using a non-probability sampling method with a purposive sampling technique. Data were analyzed using IBM SPSS 26 software. The scale used in this study was a Likert scale with an interval scale. The results of the study show that brand trust, perceived price fairness has a positive and significant effect on Vans customer loyalty in West Jakarta. Then the results of the study also show that product quality has a positive but not significant effect on Vans customer loyalty in West Jakarta. This research can be used as a source of knowledge that can be used as a reference for further research.

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Pengaruh Self-Expression Dan Brand Trust Terhadap Electronic-Word of Mouth Dengan Brand Love Sebagai Mediasi Pada Konsumen Vans Di Jakarta

Cited by 6 publications

References 1 publication

The Effect of Electronic Word of Mouth and Celebrity Endorser Through Brand Trust on Repurchasing Interests of Lip Cream Make Over Products

The Effect of Electronic Word of Mouth and Celebrity Endorser Through Brand Trust on Repurchasing Interests of Lip Cream Make Over Products

Peran Brand Love Memediasi Pengaruh Brand Trust Terhadap Brand Loyalty Pada Konsumen Kober Mie Setan

Pengaruh Kepercayaan Merek, Kualitas Produk, Persepsi Kewajaran Harga terhadap Loyalitas Pelanggan VANS

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