Abstract:The purpose of this study was to determine the impact of social media on public perception of regional head elections in Sumbawa in 2020. The method used was a qualitative method with a descriptive approach, data collection techniques with interviews, documentation, and literature studies related to the problems studied. The results of this study indicate that social media can influence public perception in the election by becoming a political campaign and marketing tool, namely the first 4Ps are products; The… Show more
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