Pengaruh Strategi Pemasaran Dan Media Sosial Terhadap Perilaku Konsumen Cafe Malam

Fahlevi, Muhammad Riza; Achmad, Bachrudin Ali; Rahmawati, Emy

doi:10.20527/jbp.v10i2.10991

Cited by 4 publications

(4 citation statements)

References 1 publication

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“…Karakter tersebut diantaranya ialah usia, keadaan ekonomi, konsep diri. Usia seseorang akan mengarahkan ke produk atau jasa yang akan digunakan (Fahlevi et al, 2021). Pembahasan mengenai usia dan kaitannya dengan sumber informasi perlu digali lebih lanjut.…”

Section: Faktor-faktor Yang Memengaruhi Source Of Consumer Informationunclassified

Analisis Faktor-Faktor yang Memengaruhi Source of Consumer Information pada Pengunjung UKM Agrowisata

Pramudya Putra,

John Nefri,

Roni Afrizal

et al. 2023

jtear

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Technological developments play an important role in marketing activities, one of which is digital marketing through social media. With the existence of social media, it becomes easier, faster and lower cost for consumers to obtain information related to products or services offered by business organizations such as Small and Medium Enterprises. However, information on social media is less trustworthy and less credible because of several biases, so many consumers still rely on word of mouth when they want to search for or dig up information about products or services. The use of appropriate information sources has an influence on marketing strategies in business organizations such as Agrotourism SMEs, one of which is Dangau Abak. The lack of marketing research in Agrotourism SMEs, especially in the field of prepurchasing, is one of the reasons why this research is important to carry out. This research aims to determine the source of consumer information used by visitors to obtain information (word of mouth or social media) and analyze the factors that influence the use of this information source. This research was conducted on visitors to the Dangau Abak Agrotourism UKM which is a Small and Medium Enterprise in the Agrotourism sector with a total of 65 visitors as respondents. Data analysts use a binary logistic regression model with data collection techniques using observation, interviews and questionnaires. This research shows that most visitors obtain information about Dangau Abak Agrotourism UKM from social media, namely 57%. This research concludes that age and interaction with social media influence the use of information sources, both word of mouth and social media.

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Section: Faktor-faktor Yang Memengaruhi Source Of Consumer Informationunclassified

Analisis Faktor-Faktor yang Memengaruhi Source of Consumer Information pada Pengunjung UKM Agrowisata

Pramudya Putra,

John Nefri,

Roni Afrizal

et al. 2023

jtear

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“…Reference [26] stated that marketplace is a collaboration marketing system that can expand MSMEs target markets. Moreover, social media such as Instagram, TikTok, and Facebook are also essential for instantaneous, free promotion [27]. Content creation is essential and can be accomplished easily with a mobile phone.…”

Section: Figure 2 Timeline Of Community Service Programmentioning

confidence: 99%

Empowering Ciung Wanara Tourism Site Food Stall Owners with Digital Marketing Expertise and Business Licencing

Saefullah,

Fahri,

Hidayatullah

2023

Spekta

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Background: In the neighborhood of Ciung Wanara tourist area in the Ciamis district, 25 food stall owners have been selling for more than 10 years. They trade manually without having good entrepreneurial skills, do not use digital technology in marketing products, and do not have a formal business license. Contribution: This activity aims to provide understanding and knowledge of food stall owners about digital marketing and strengthen business legality permits. Method: The method applied uses a pattern of observation, training, socialization, direct face-to-face discussion (offline), as well as the direct practice of creating social media accounts and making business legality permits. Results: The output of this service produces two aspects for shop owners. First, in the digital marketing aspect, business actors already have social media accounts including Google business, Facebook marketplace, Instagram, and WhatsApp business. In addition, they can understand and operate these social media tools for their business activities. Second, the formal legal aspects of the business. Business actors already have a business license in the form of a firm recognition Number (NIB). Conclusion: This activity is very beneficial directly for business actors. Having social media can increase sales turnover. And having NIB, they can develop their business, support the security and comfort of doing business and get legal certainty in enterprises.

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“…Dalam konteks persaingan usaha, salah satu upaya yang dapat dilakukan untuk dapat bertahan dalam persaingan yaitu adanya diversifikasi produk (Astuti, 2021;Wulandari et al, 2021). Selain itu, perluasan pangsa pasar dengan melakukan pemasaran digital juga dapat dijadikan solusi (Fahlevi et al, 2021;Santoso et al, 2020) dalam menghadapi persaingan usaha. Hal lain yang dapat mendukung kelancaran usaha, akses permodalan dan juga bantuan dalam pengembangan usaha dapat didukung dengan pengetahuan literasi keuangan dan kemampuan dalam pencatatan laporan keuangan yang baik dan benar (Aisanafi et al, 2022;Raharja et al, 2018;Sumarsono et al, 2022).…”

Section: Pendahuluanunclassified

Pendampingan Anggota PRIMKOPTI Kota Magelang dalam Rangka Menghadapi Persaingan Usaha di Era Digital

Hutajulu

Achsa

2022

COSMED

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<p><em>The problems of tofu producers-members of PRIMKOPTI Magelang City facing business competition are pretty complex. Various obstacles, such as a less extensive market share, monotonous types of business products, un neatly arranged financial records, minimal ability to compete digitally, and declining turnover during the COVID-19 pandemic, cause sluggishness in production activities for tofu entrepreneurs. This activity aims to provide a variety of delicious and attractive product variations and financial literacy and marketing knowledge in facing business competition in the digital era. The action involved 25 partners of tofu producers-members of PRIMKOPTI Magelang City. The methods used in this service activity are lectures, tutorials and discussions. The result of this activity is that partners get knowledge and information about the diversification of tofu products and how to make them, financial literacy and the ability to record simple financial reports for their business, as well as information and the ability to do digital marketing on social media with their social media accounts.</em></p>

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Pengaruh Strategi Pemasaran Dan Media Sosial Terhadap Perilaku Konsumen Cafe Malam

Cited by 4 publications

References 1 publication

Analisis Faktor-Faktor yang Memengaruhi Source of Consumer Information pada Pengunjung UKM Agrowisata

Analisis Faktor-Faktor yang Memengaruhi Source of Consumer Information pada Pengunjung UKM Agrowisata

Empowering Ciung Wanara Tourism Site Food Stall Owners with Digital Marketing Expertise and Business Licencing

Pendampingan Anggota PRIMKOPTI Kota Magelang dalam Rangka Menghadapi Persaingan Usaha di Era Digital

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