Pengaruh Terhadap Financial Literacy, Resiko Toleransi, Kemampuan Managemen Resiko Dalam Keputusan Investasi

Abstract

Investing is a very profitable activity if it is carried out properly and correctly based on the right considerations, but investing can not only have a good impact it can also have a bad impact because of errors in seeing the ability of the company to analyze important things related to impact. the continued operation of a company, decisions in investment are not only profitable but can be detrimental, can be likened to two interrelated coins so it is necessary to know several factors on the company's ability in the financial literature, risk tolerance and risk management ability of a company, each criterion affects the assessment of decisions investment, investment also helps companies in the pace of operations of a company. The investment decision is made by using a decision-making approach, namely the SAW method

Investment Decision on an Issuer in the Capital Market Based on Financial Literature, Minimum Capital, and Fear of Missing Out (FOMO): A Case Study of Trader Community

“…The Influence of Financial Literature on Investment Decisions Based on the hypothesis test in this research, it is evident that Financial Literature has an impact on Investment Decisions. This hypothesis's results are supported by the study of [12], which emphasizes the importance of financial knowledge for individuals to make informed financial decisions. This aligns with research [13] indicating a positive correlation between financial literacy and investment decision behavior-the higher the level of literacy, the greater the influence on investment decisions.…”

Analysis of the Effect of Pricing Policy, Investment Decision Making, and Service Quality on Financial Performance in Financial Services Companies in West Java

“…Studies emphasize the need for a strategic and informed approach to investment decision-making in financial services [25]. Companies that effectively navigate investment decisions are better positioned for sustained growth and financial resilience [26]. Within the context of West Java, where economic dynamics and regulatory frameworks may differ, understanding the nuances of investment decision-making is paramount for financial services companies seeking to optimize their financial performance.…”

The Influence of Social Media Marketing and Perceived Quality on KFC Brand Equity (Consumer Study KFC Mulyosari Surabaya)

“…According to Amelia (2018), brand equity can be reflected through the views, feelings, and behavior of consumers towards the brand, price, market share, and the benefits provided by the brand to the company. Meanwhile, according to Mardikaningsih (2019) in the field of marketing, perceived quality is considered an important element in consumer decision-making, because consumers will consider the quality and price of a particular brand before making a purchase. Corporate image is very important in increasing positive consumer perceptions (Mirza & Hosseini, 2018).…”