Pengaruh Terpaan Media Terhadap Minat Berkunjung  pada Sial Interfood Expo Jakarta 2022

Anggraeni, Diana; Deborah, Tabitha

doi:10.35814/publish.v1i2.4204

Cited by 1 publication

(1 citation statement)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This shows that there is a high possibility of exposure to content on the TikTok account @explorejogjakartarta, which has a big impact on interest in visiting tourist attractions in Yogyakarta. The exposure referred to here means an individual's use and involvement in a message or information on social media, which can influence behavior and is measured by the frequency of receiving messages, duration of media use, and attention (Anggraeni & Deborah, 2022). This research also uses theory and gratification to explain the influence between media exposure variables and tourist interest.…”

Section: Introductionmentioning

confidence: 99%

The influence of exposure to the Tiktok @explorejogjakarta account on interest in visiting tourism in Yogyakarta

Syafira,

Nur

2023

Sylection.

View full text Add to dashboard Cite

TikTok is an application that is growing rapidly at the moment, and of course its users have different characters. TikTok is more than just a platform for watching or uploading videos; it is also a tool for business. The TikTok application allows its users to obtain information through video content. The @explorejogjakarta account is a TikTok account that can provide information about local tourist attractions that are rarely known to the public. TikTok travel content can be a reference for people looking for tourist destinations in Yogyakarta. The research Uses and Gratification theory. The aim of this research is to find out whether exposure to sosial media on the @explorejogjakarta account can increase interestin visiting Yogyakarta. This research uses quantitave methods by collecting data using a questionnaire distributed online, which was created using google form. This research uses a non-probability sampling technique with a purposive sampling method. The sample used was 100 respondents, selected based on certain criteria, namely active followers of the TikTok account @explorejogjakarta with a population of 236.7. In determining the sample, the researcher calculated it using a simple Slovin formula. This research method is called the explanation type. The results of this research show that there is an influence of exposure to the @explorejogjakarta account on increasing interest in visiting Yogyakarta. With a significance level of less than α = 0.05, the regression coefficient value is Y = 23,001 + 0.444X. This means that there is an influence on exposure to the Tik Tok account @explorejogjakarta in interest in visiting tourism in Yogyakarta by 26.7% and is categorized as low, while 73.7% There are other influences contained in other factors that cannot be explained in this research. Ho refused and Ha accepted. With the low category, respondents can still understand and pay attention to video content that has been uploaded via the @explorejogjakarta account, thereby making respondents interested in visiting tourism in Yogyakarta.

show abstract

Section: Introductionmentioning

confidence: 99%