Pengaruh Terpaan Tayangan Video YouTube Otodriver.com Terhadap Asosiasi Merek Mobil Pada Pengikut Akun

Prabowo, Dhimas Luthfi; Salim, Mufid; Hariyanti, Nunik; Marta, Rustono Farady

doi:10.33633/ja.v5i1.5797

Cited by 5 publications

(5 citation statements)

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“…YouTube is an online video that has a purpose as a medium to search, view, and share original videos to and from all corners of the world through the web (Budiargo, 2015;Prabowo et al, 2022). YouTube is a video provider application.…”

Section: Youtubementioning

confidence: 99%

Media Convergence Strategy on Metro TV: Optimizing the Use of New Media in the OPSI Program

Maulianza

Ariestyani

Ahdareni

et al. 2022

CHANNEL

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This study aims to determine Metro TV's media strategy in media convergence, especially in optimizing the use of new media for broadcast programs: "OPSI." This study describes how the media implements the use of social media for the development of tv programs. The method in this study uses descriptive qualitative with in-depth interviews and observations. Metro TV seeks to optimize the advantages of new media for media convergence to broadcast in a multiplatform way. These advantages include multimedia, topicality, fastness, update, flexibility, breadth, and interaction. It is used to expand the reach and adapt to the audience's habits in consuming media today. Moreover, it can be used as a medium for promotion before the program airs.

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Section: Youtubementioning

confidence: 99%

Media Convergence Strategy on Metro TV: Optimizing the Use of New Media in the OPSI Program

Maulianza

Ariestyani

Ahdareni

et al. 2022

CHANNEL

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“…The global prevalence of the COVID-19 virus over the past years has significantly influenced the dynamics of preaching methodologies, compelling a shift towards online platforms due to the constraints imposed on faceto-face interactions aimed at containing the virus (Salim et al, 2023). Concurrently, individuals experiencing social restrictions have turned to smartphones and the internet to engage with social media, thus amplifying its role as a vital information source, knowledge enhancer, and entertainment platform (Bolanle et al, 2021;Prabowo et al,…”

Section: Introductionmentioning

confidence: 99%

Navigating Digital Frontiers: Analyzing the Strategies and Impact of Islamic Da'wah on Instagram

Ar-Ridho,

Rubino,

Madya

2023

Channel J. Komun.

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In the wake of the digital revolution, online platforms have become pivotal arenas for religious discourse, reshaping traditional preaching methodologies. This study delves into the dynamic landscape of Islamic da'wah on Instagram, focusing on two prominent accounts, @abuazzamtv and @salaf.alummah. Leveraging a qualitative research approach, this research integrates SWOT analysis and Business Model Canvas (BMC) examination to unravel the intricacies of these accounts. The analysis unveils the strengths, weaknesses, opportunities, and threats faced by these platforms, shedding light on their unique strategies and challenges. @abuazzamtv, renowned for its extensive outreach, faces challenges in reciprocal engagement, while @salaf.alummah grapples with content format limitations. Despite these challenges, both accounts exhibit innovative approaches, including diverse content creation and active collaborations. Through strategic recommendations emphasizing interactive engagements and diverse content formats, this study offers valuable insights for enhancing the impact of online religious discourse on Instagram, fostering enduring connections in the digital age.

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“…Key communication elements involve senders, receivers, messages, communication channels, codes, and context (Arsana, 2021). Messages, conveyed via spoken or written words, images, body language, or a blend of these elements, demand a shared understanding between sender and receiver (Prabowo et al, 2022). Effective communication hinges on word choice, clarity, consistency, active listening, and non-verbal cues (Akhirudin & Nurjaman, 2022).…”

Section: Introductionmentioning

confidence: 99%

Optimizing Public Communication in the Digital Era: A Case Study of the Ministry of Communication and Information Technology in Indonesia

Susanti,

Anom,

Iswadi

2023

Channel J. Komun.

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Effective public communication is pivotal in today's digital age, where the interplay of various channels and media platforms shapes societal interactions. This study delves into the intricate domain of public communication, focusing on the Ministry of Communication and Information Technology (KOMINFO) in Indonesia. Employing qualitative research methods, including case studies, observations, interviews, and document analysis, this research investigates KOMINFO's strategies, particularly its social media communication initiatives. The study illuminates the challenges faced by the government in bridging communication gaps with the public and explores the innovative solutions deployed, including the utilization of social media platforms, digital literacy programs, and the engagement of skilled communicators. Despite commendable efforts, challenges persist, especially in the context of crisis communication, such as during the COVID-19 pandemic. The study concludes by emphasizing the need for ongoing research to align expectations with outcomes and offers valuable insights for policymakers and practitioners aiming to optimize public communication strategies in the evolving digital landscape.

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Pengaruh Terpaan Tayangan Video YouTube Otodriver.com Terhadap Asosiasi Merek Mobil Pada Pengikut Akun

Cited by 5 publications

References 0 publications

Media Convergence Strategy on Metro TV: Optimizing the Use of New Media in the OPSI Program

Media Convergence Strategy on Metro TV: Optimizing the Use of New Media in the OPSI Program

Navigating Digital Frontiers: Analyzing the Strategies and Impact of Islamic Da'wah on Instagram

Optimizing Public Communication in the Digital Era: A Case Study of the Ministry of Communication and Information Technology in Indonesia

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