2021
DOI: 10.20885/komunikasi.vol16.iss1.art7
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Pengembangan Branding Pariwisata Maluku Berbasis Kearifan Lokal

Abstract: Tourism is a driver of Indonesia's economic growth to encourage GDP growth, increase the intensity of international trade, and increase global investment. The Maluku government must prepare maximum concrete steps in developing tourism based on local wisdom. This study aims to analyze destination branding based on local wisdom. The research uses a qualitative approach. Data were collected through participant observation, in-depth interviews, and focus group discussions. To enrich the data, the researchers also … Show more

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Cited by 5 publications
(5 citation statements)
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“…Traditional cultural expressions allow indigenous peoples to show local wisdom, life values, and knowledge passed on to future generations through various forms, just like this tradition, as it is known that local wisdom is a reflection of the identity of local indigenous peoples, which is part of communication practices. Local wisdom also cannot be separated from an area or community group because it is binding and is a cultural activity (Rasyid & Prihantoro, 2021).…”
Section: Digital Media Communicationmentioning
confidence: 99%
“…Traditional cultural expressions allow indigenous peoples to show local wisdom, life values, and knowledge passed on to future generations through various forms, just like this tradition, as it is known that local wisdom is a reflection of the identity of local indigenous peoples, which is part of communication practices. Local wisdom also cannot be separated from an area or community group because it is binding and is a cultural activity (Rasyid & Prihantoro, 2021).…”
Section: Digital Media Communicationmentioning
confidence: 99%
“…Program-program daerah wisata telah menarik banyak peneliti (Ohorella & Prihantoro, 2021;Tri Wijayanti, 2021), begitu juga dengan program pemberdayaan masyarakat di daerah wisata. Beberapa penelitian mengenai hal ini, misalnya, dilakukan oleh Andayani et al (2017) dan Istiyanti (2020) yang meneliti pemberdayaan komunitas melalui pengembangan desa wisata, dan Prihasta dan Suswanta (2020) yang mengkaji pemberdayaan desa wisata melalui optimasi sumber daya lokal.…”
Section: Pendahuluanunclassified
“…In Cimande traditional fracture treatment, unlike other traditional treatments that use olive oil or coconut oil, Cimande therapists use Cimande oil that they have made themselves, but they also provide other oils such as olive oil. The traditional treatment of Padjadjaran Cimande is a local wisdom that must be maintained, not only as a specialty but also as an attraction or destination in the field of communitybased health, as it is known that local wisdom is able to support various things that are unique and distinctive from the local community (Rasyid, 2021). Anwar (2020), said that traditional medicine is a form of disease healing carried out by experts in handling it.…”
Section: Introductionmentioning
confidence: 99%