Pengembangan dan Pemanfaatan Desain Kemasan sebagai Media Promosi pada UKM Heavenine

Saryanti, I Gusti Ayu Desi; Mandasari, Erlinda; Sidhiantari, I Gusti Ayu Putri Indah

doi:10.47134/comdev.v1i1.1

Cited by 3 publications

(2 citation statements)

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“…Dengan kompleksitas sebuah desain packaging produk tersebut, sangat wajar jika pada akhirnya banyak produsen mencurahkan banyak waktu dan tenaga untuk rancangan desain. Bukan cuma persoalan memenangkan hati para konsumen, tetapi juga menyampaikan pesan penting hingga ke hati mereka (Saryanti et al, 2020).…”

Section: Pendahuluanunclassified

Digital Branding dan Peningkatan Pengelolaan Keuangan Pada UMKM Olahan Ikan Merk “Dizan Crispy”

Febriansah,

Maryanti,

Prasojo

2024

abdimas

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Kecanggihan dan perkembangan pesat teknologi komputer dan jaringan saat ini membuat banyak UMKM di Indonesia, khususnya di provinsi Jawa Timur, kabupaten Sidoarjo, harus berbenah dan harus terbiasa dengan konsep pemasaran digital dan pembukuan keuangan berbasis aplikasi untuk tetap bisa bersaing, bertahan, dan merambah ke pasar yang lebih luas. salah satunya adalah UKM Dizan Crispy dengan dengan produk utama olahan ikan kering. UKM Dizan Crispy merupakan UKM berbasis rumah tangga yang berada di desa Kalitengah, kecamatan Tanggulangin, kabupaten Sidoarjo, suatu desa yang terletak di sebelah selatan kabupaten Sidoarjo dengan jarak sekitar 5 km dari kampus Universitas Muhammadiyah Sidoarjo (UMSIDA). Permasalahan mitra yang ditemukan adalah 1) mitra belum mempunyai digital branding dalam hal promosi, 2) distribusi pemasaran masih bersifat sempit karena selama ini hanya dititipkan ke outlet-outlet offline, serta (3) belum menggunakan pencatatan keuangan terstandarisasi dalam untuk digunakan dalam perencanaan operasionialisasi dan pengembangan UMKM di masa depan. Oleh karena itu tim pengabdian memberikan solusi : 1) memberikan pelatihan dan pendampingan digital branding dalam hal promosi, 2) memberikan pelatihan dan pendampingan pemasaran yang efektif dan modern melalui online yaitu Youtube, Instagram, Facebook dan e-commerce, dan 3) memberikan pelatihan dan pendampingan pencatatan dan pengelolaan laporan kuangan. Metode yang akan digunakan untuk mendukung program tersebut adalah mitra UKM akan diberikan pelatihan dan pendampingan dalam hal teknologi promosi dan teknologi pemasaran berbasis digital, serta pelatihan dan pendampingan pencatatan dan pelaporan keuangan berbasis aplikasi agar dengan UKM ini dapat bertahan dan berkembang dengan lebih baik di masa depan.

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Section: Pendahuluanunclassified

Digital Branding dan Peningkatan Pengelolaan Keuangan Pada UMKM Olahan Ikan Merk “Dizan Crispy”

Febriansah,

Maryanti,

Prasojo

2024

abdimas

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“…Yana Erlyana juga pernah membahas mengenai peranan penting desain kemasan terhadap brand identity produk makanan lokal (Erlyana, 2018). Begitu juga dengan Desi Saryanti beserta tim yang pernah membahas mengenai pengembangan dan pemanfaatan desain kemasan sebagai media promosi (Saryanti, Mandasari, & Sidhiantari, 2020).…”

Section: Pendahuluanunclassified

Pengembangan Branding dan Pelatihan Pemanfaatan Teknologi Informasi pada Usaha Jus Buah

Diaz

Novayanti

Pande

et al. 2021

ADMA

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The COVID-19 pandemic has caused many changes in people's daily lives. Various ways have been carried out in dealing with this pandemic, like use masks, diligently washing hands and, eating balanced nutrition. The pandemic condition has also raised many new entrepreneurs in various fields. Noona Juice, which is engaged in pure fruit juice, is a form of business that arises due to economic demands and opportunities for increasing public demand for nutritious food and drinks. The condition that occurs to the business of internal community service partners is the lack of an existing market because the marketing process is only carried out through relatives or family contacts and is produced according to the number of orders. Seeing the opportunities that exist for partners, from these conditions the purpose of this community service activity is to help partners in developing their business brands and also assist partners in utilizing financial technology. To achieve this goal, the service team will provide training and workshops in developing partner business branding, online marketing training, and training on the use of financial technology. From the evaluation of the activities that have been carried out, partners are satisfied with the activities that have been carried out.

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Implementation of Trademarks as Intellectual Property in Packaging

Maheni,

Bangun,

Pramesti

2024

KSS

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Trademarks are intellectual property that needs to be protected. In some previous studies, more at the normative juridical level, no research has been able to examine in depth the application of brand element. This research is important considering the fact that the use of brands has strategic value in business competition. This study aims to describe the use of brand elements as intellectual property according to the Trademark Law and by its application in the field, namely on the product packaging The research method used is descriptive qualitative analysis by combining a normative juridical approach and analyzing the form and application of the brand on the packaging. The research stage begins by conducting a study of the Trademark Law, and then observing the form and application of the brand on the packaging of food and beverage products. The samples used in this qualitative study were 50 packages of various foods and beverages where each packaging had its registered trademark, so that it could be checked on the database of the Directorate General of Intellectual Property and also be observed on the selected packaging. The period of the data collection was June to November 2021. The results obtained indicated that according to the trademark law, the brand elements used can be either conventional or non-conventional brands. However, in its application, the majority of the brands attached to packaging are conventional brands in the form of a combination brand of several brand elements mentioned in the Trademark Law, namely a combination of elements of images, colors, logos, names, words, and numbers. Keywords: trademark law, brand elements, intellectual property, packaging

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Pengembangan dan Pemanfaatan Desain Kemasan sebagai Media Promosi pada UKM Heavenine

Cited by 3 publications

References 0 publications

Digital Branding dan Peningkatan Pengelolaan Keuangan Pada UMKM Olahan Ikan Merk “Dizan Crispy”

Digital Branding dan Peningkatan Pengelolaan Keuangan Pada UMKM Olahan Ikan Merk “Dizan Crispy”

Pengembangan Branding dan Pelatihan Pemanfaatan Teknologi Informasi pada Usaha Jus Buah

Implementation of Trademarks as Intellectual Property in Packaging

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