Penggunaan Media Sosial Instagram sebagai Media Promosi untuk Menaikkan Brand Awareness Parvis Production

Abstract

Marketing strategies are entering the digital era through digital marketing. Videography is a common form of digital marketing used by businesses. However, the challenge lies in the underutilization of video marketing by the public due to cost constraints. In response, Parvis Production has emerged to address the issues faced by MSMEs. Parvis Production is a Videography brand that focuses on creating commercial videography targeting the MSME market. The primary promotional platform used is Instagram, utilizing feeds and reels as content formats. Qualitative data collection for research involves interviews with three expert users in the fields of videography, design, and branding, as well as three extreme users who extensively use video in their promotional activities. Quantitative data collection is conducted through an online questionnaire completed by 100 individuals who meet specific criteria. Secondary data is obtained from literature and academic studies to support the primary data and provide a theoretical foundation.