Penguatan Ketahanan Masyarakat  di Era Pandemi Covid-19

Rokhaniyah, Siti; Sinta, Sinta

doi:10.47134/comdev.v1i2.21

Cited by 4 publications

(5 citation statements)

References 3 publications

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“…Nowadays, some MSMEs have marketed their products through digital platforms. So it can expand market reach and create a competitive business ecosystem (Lukitaningsih, 2014;Fitriyanti and Astuty, 2021;Rokhaniyah and Sinta, 2021). The majority of MSMEs products in this community service were Hijab.…”

Section: Resultsmentioning

confidence: 99%

Mentoring MSMEs through E-Promotion as A Rebranding Strategy Based on Local Wisdom

Karnawijaya¹,

Rokhaniyah²,

Hadiningrum³

et al. 2022

CDJ

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The pandemic affects Micro, Small, and Medium Enterprises (MSMEs) as an economic sub-sector. MSMEs products have marketing problems, so many unsold products. Traditional marketing strategies can not reach a vast market share, so income significantly declined during the Covid-19 pandemic. In Kejuron Ward, Taman District, the Madiun City, MSMEs actors consist of several industrial sectors such as food and clothing sales. During the COVID-19 pandemic, MSMEs actors in the Kejuron Ward tried to use alternatives to online selling. However, promotions in online selling were still not optimal to attract customers as offline promotions. The target issues were a lack of knowledge in digital marketing and less attractive products. Mentoring MSMEs through e-promotion as a rebranding strategy based on local wisdom was an effort to overcome the partners' problems. The empowerment model used in this community service was participatory assistance through lectures, discussions, and practices methods. There were significant differences in success indicators before and after socialization and practice regarding e-promotion as a local wisdom-based rebranding strategy. The most significant increase was knowledge levels which improved by 50% after the socialization. Thus, this community service could increase innovation and creativity in the target community and solve MSMEs' business problems in Kejuron Ward. In conclusion, mentoring MSMEs through e-promotion as a rebranding strategy based on local wisdom increases partners' knowledge in digital marketing, more attractive products packaging, and updated MSMEs' products with trending products. There should be ongoing assistance and communication to support the sustainability of this program

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Section: Resultsmentioning

confidence: 99%

Mentoring MSMEs through E-Promotion as A Rebranding Strategy Based on Local Wisdom

Karnawijaya¹,

Rokhaniyah²,

Hadiningrum³

et al. 2022

CDJ

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“…Tujuannya adalah untuk memberikan pemahaman tentang pentingnya penerapan etika dalam kehidupan sehari-hari, termasuk dalam bekerja dan berwirausaha, bagi masyarakat Dibal Tengah, agar dapat meningkatkan ketahanan ekonomi masyarakat. Penguatan pada aspek wirausaha berpotensi untuk meningkatkan ketahanan ekonomi masyarakat, terlebih di masa pandemic (Karnawijaya et al, 2022;Rokhaniyah & Sinta, 2021). Jika hal ini luput dari perhatian, maka besar kemungkinan akan memicu maraknya tindakan fraud karena tertekan oleh sulitnya kondisi ekonomi (Kurniawan, 2020;Syahputri & Suryaningsih, 2022).…”

Section: Pendahuluanunclassified

Sosialisasi Etika Berwirausaha Islami di Era Covid-19:

Mardian,

Rosidah,

Rokhaniyah

2023

JAHD

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The Covid-19 pandemic has an impact on all aspects of people's lives, including the economic aspect. Among the effects of the Covid-19 Pandemic felt by most people in terms of the economy are; income decreased until they were forced to lose their jobs. In difficult conditions like this, not a few people are trying to make ends meet without paying attention to ethics. This is due to the pressure of difficult circumstances and the absence of an understanding of the importance of applying Islamic ethics in work and/or entrepreneurship. The impact of the Covid-19 pandemic was also felt by the majority of residents of Central Dibal, Dibal Village, Ngemplak District, Boyolali Regency. In order to anticipate various unethical actions in work and entrepreneurship, it is necessary to socialize about Islamic entrepreneurship ethics. The aim is to educate the public about the importance of ethical principles of Islamic entrepreneurship, especially in unfavorable circumstances as a result of the Covid-19 Pandemic. This socialization activity was carried out using the lecture method from the resource persons and continued with questions and answers and discussions. Residents of Central Dibal feel a number of benefits from the implementation of this community service activity. Among the benefits obtained are; (1) people get comprehensive knowledge about ethics in doing business or entrepreneurship in an Islamic way; (2) the public is aware of the importance of understanding entrepreneurship in an Islamic way in order to avoid sustenance that is not blessed; (3) the community feels the importance of applying Islamic entrepreneurship ethics in various conditions, even though the economic conditions are difficult in the midst of the Covid-19 Pandemic that hit. Keywords: Islamic entrepreneurship ethics; Covid-19 pandemic; socialization

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“…Dunia dikejutkan dengan adanya new emerging infectious disease di China yang disebabkan oleh Coronavirus Disease (Covid-19) 1 . Virus corona merupakan virus menular dengan sangat cepat dan telah menyebar ke berbagai belahan negara di dunia 2 , sehingga WHO menyatakan bahwa wabah Covid-19 sebagai pandemi dunia saat ini 3 . Penyebab pandemi Covid-19 yang sedang terjadi disebakan adanya proses mutasi dari virus SARS-CoV, hal ini menjadi tantangan bagi masyarakat karena pasien yang dalam masa inkubasi dan terdeteksi negatif palsu dapat menyebarkan virus 4 .…”

Section: Pendahuluanunclassified

Upaya Memutus Rantai Penyebaran COVID-19 melalui Penyuluhan Pentingnya Penggunaan Masker di Masa Pandemi

Yusuf

Yunus

Amir

et al. 2022

IPM

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The increase on COVID-19 cases that occur in the community is supported by a fast virus transmission process, in dealing with the spread of Covid-19, it is necessary to carry out preventive efforts in the community. Wearing a mask is an effort to break the chain of the spread of Covid-19. The purpose of this community service is to increase public knowledge in RT 001 regarding the importance of using masks in the Covid-19 pandemic era. This community service was carried out by providing education through counseling using LCD and powerpoint media, and evaluation was carried out in the form of pretest and posttest with questionnaires, accompanied by the distribution of masks and vitamin C. From the counseling carried out there was an increase in knowledge after the intervention. in the form of counseling. With this intervention, it is hoped that the community can implement the knowledge they now have in their daily lives, in particular to continue to apply the health protocol, namely by using a mask when traveling to avoid the spread of the corona virus.

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Penguatan Ketahanan Masyarakat di Era Pandemi Covid-19

Cited by 4 publications

References 3 publications

Mentoring MSMEs through E-Promotion as A Rebranding Strategy Based on Local Wisdom

Mentoring MSMEs through E-Promotion as A Rebranding Strategy Based on Local Wisdom

Sosialisasi Etika Berwirausaha Islami di Era Covid-19:

Upaya Memutus Rantai Penyebaran COVID-19 melalui Penyuluhan Pentingnya Penggunaan Masker di Masa Pandemi

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