Peningkatan Profitibilitas Wirausaha Disabilitas di Era Digital  dengan Ketrampilan Desain Produk dan Pemasaran pada E-Commerce

Purnaningrum, Evita; Rafikayati, Ana; Dyatmika, Sutama Wisnu

doi:10.30651/aks.v6i1.4006

Cited by 3 publications

(2 citation statements)

References 3 publications

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“…Selain bisa mempertahankan usaha lewat kanal digital juga bisa memperluas jangkauan produk sekaligus menjaga lapangan pekerjaan tetap tersedia. Pemanfaatan teknologi yang tepat memiliki kaitan dengan perkembangan UMKM yang memiliki daya saing yang baik pada era industri 4.0 (Purnaningrum et al, 2022).…”

Section: Pendahuluanunclassified

Pengoptimalan Penggunaan Marketplace Dalam Kegiatan Pendampingan Sumber Daya Manusia Pada UMKM Sabun Cair di Tambun Selatan Bekasi

et al. 2022

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One of the important factors in a business is human resources. The quality of qualified human resources is able to make small industries successful. For the glorious economy of a small industry, it can be a better economy for a country. Therefore, small and medium enterprises need to be developed, one of which is in terms of human resources. Phenomena that occur in general in a small industry related to human resources include the lack of mastery of information technology. The use of the right technology has a relationship with the development of UMKM that have good competitiveness in the industrial era 4.0. This phenomenon is also experienced in one of the home industry in the South Tambun area which is used as a partner. From the results of the observations made, there are problems experienced by partners, including the distribution of limited production and marketing that is carried out conventionally by relying on word to mouth techniques. The stages of this service activity start from counseling, mentoring and mentoring. The briefing of the material presented was the process of managing the marketplace using Tokopedia and the process of designing logos and labels using Canva. From the evaluation of activities, it showed a percentage of pre-test values of 37% and post-test scores of 93. Then for evaluation related to the implementation of activities regarding enthusiasm and satisfaction of activities reached 92%.

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Section: Pendahuluanunclassified

Pengoptimalan Penggunaan Marketplace Dalam Kegiatan Pendampingan Sumber Daya Manusia Pada UMKM Sabun Cair di Tambun Selatan Bekasi

et al. 2022

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“…Several studies that have been carried out include Seprinawati's research (2019) that students with special needs are equipped with the skills to make flip-flops. Research by Purnaningrum (2022) shows that the orbit community is able to make packaging designs and increase product profitability and do online marketing. Research by Marom (2019) shows that students are equipped with the skills to make miniature flora and fauna products from wood waste to market their products.…”

Section: Introductionmentioning

confidence: 99%

USG Analysis of Learning Skills in Students with Special Needs

Hajati,

Hijayati,

Barambangi

et al. 2023

Scaffolding

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This study aims to determine priority issues related to skills learning issues and the implications of guidance and counseling in improving online marketing skills for students with special needs. This research is descriptive research with quantitative approaches. Collecting data using interviews, observation, and documentation. Primary data sources in this study were two teachers and three students, while secondary data were documentation and pretest and posttest results. Descriptive data analysis using USG (Urgency, Seriousness, Growth). This research concludes that the analysis using USG and the analysis of determining the cause of the issue, the impact, and the parties, it can be concluded that the Core Issue, the main issue that needs to be solved immediately, namely teachers who teach skills subjects at SLBN Pasangkayu have not taught and trained students regarding marketing capabilities, including online marketing or digital marketing accompanied by the implications of the counseling services. The training program has given the expected result, which was improving the positive use of communication technology using Android-based mobile phones and the skill to market the product online. The positive impact of the Guidance and Counseling services provided can be seen in the improvement of readiness in learning, attention, and willingness to convey the learning difficulties they experience. This indicated the strengthening of students' independence.

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Pelatihan Design Produk di PT Mond Nature Lestari

Priyatno,

Sudirman,

Lasepa

et al. 2024

dcs

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Pelatihan desain produk di PT Mond Nature Lestari bertujuan untuk meningkatkan keterampilan tim desain dalam penggunaan perangkat lunak modern seperti Canva dan Figma. Pelatihan ini mendukung visi perusahaan untuk menyediakan produk organik berkualitas tinggi dengan desain yang menarik, fungsional, dan berkelanjutan. Pendekatan yang sistematis mencakup analisis kebutuhan, penyusunan kurikulum, dan pelatihan tatap muka serta daring. Hasil pelatihan menunjukkan peningkatan signifikan dalam keterampilan tim desain, terutama dalam penggunaan perangkat lunak desain. Tim mampu menghasilkan desain yang lebih estetis dan profesional, meningkatkan daya tarik visual produk serta materi pemasaran perusahaan. Pelatihan Figma meningkatkan efisiensi dan koordinasi dalam membuat prototipe desain UI/UX secara real-time, mengurangi kesalahan dan mempercepat waktu pengerjaan. Pelatihan ini terbukti efektif dalam mendukung inovasi dan keberlanjutan bisnis PT Mond Nature Lestari di pasar produk organik yang kompetitif. Dengan hasil-hasil yang telah dicapai, dapat disimpulkan bahwa pelatihan desain produk ini sangat efektif dalam mencapai tujuan yang telah ditetapkan. Keberhasilan ini tidak hanya memperkuat posisi PT Mond Nature Lestari di pasar, tetapi juga mendukung visi dan misi perusahaan untuk terus berinovasi dan berkontribusi positif bagi masyarakat dan lingkungan.

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Peningkatan Profitibilitas Wirausaha Disabilitas di Era Digital dengan Ketrampilan Desain Produk dan Pemasaran pada E-Commerce

Cited by 3 publications

References 3 publications

Pengoptimalan Penggunaan Marketplace Dalam Kegiatan Pendampingan Sumber Daya Manusia Pada UMKM Sabun Cair di Tambun Selatan Bekasi

Pengoptimalan Penggunaan Marketplace Dalam Kegiatan Pendampingan Sumber Daya Manusia Pada UMKM Sabun Cair di Tambun Selatan Bekasi

USG Analysis of Learning Skills in Students with Special Needs

Pelatihan Design Produk di PT Mond Nature Lestari

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