Peningkatan SDM UMKM Melalui Pengayaan Packaging Produk di Kecamatan Jombang Kota Cilegon

Abstract

The number of Micro, Small and Medium Enterprises (MSMEs) in the city of Cilegon has decreased significantly from 2016 to 2019 amounting to 34,870. The micro and small businesses that are assisted by Posyantek Al-Ikhlas still have problems in developing their product management. On average, MSME actors do not yet master the knowledge of packaging. From these problems, it is necessary to enrich skills regarding packaging with methods training accompanied by mentoring. This training and mentoring program is expected to improve the skills of MSME players in packaging so that they can add value to products and can compete in modern markets. This program will be implemented in four stages including (1) socialization, (2) preparation, (3) implementation of activities, and (4) monitoring and evaluation.

Storynomic Strategy in the Digital World: A Study on Instagram Reel in Increasing Audience Attraction and Potential for Ordering Products Based on Indonesian Language and Literature

“…This engagement not only shows the appeal of the content, but also creates positive interactions between brands and consumers. In some cases, stories that engage users directly generate discussion and questions, opening up opportunities for further discussion (Purhita et al, 2023).…”