Research on the impact of the internet in the Middle East has been dominated by a focus on politics and the public sphere, and oscillated between the hope for "revolutionary" change and the admission that regime stability in the region has not easily been unsettled by media revolutions alone. Obsession with the new and with latest technologies has helped to obscure more long-term sociocultural developments. This contribution is a plea for a shift of paradigm: to study more seriously the social and cultural effects of Internet and mobile phone use; to find out what impact the use of these media has on conceptions of the individual and its role in the construction of knowledge and values; and to determine how these dynamics are embedded in more long-term historical developments promoting a greater role for the individual vis-à-vis established authorities. Revolution Through the Ever-Latest Technology? "If you want to liberate a society, just give them the Internet." This is what Wael Ghonim, Google executive and Facebook activist, told CNN on February 11, 2011, the day Hosni Mubarak resigned as President of Egypt. If you want to know "what's next" after the Tunisian and Egyptian revolutions, "ask Facebook" (Cooper, 2011). Wael Ghonim's statement is illustrative for the great hopes for liberation and democratization that have driven much of what has been published for over a decade now on the impact of the use of the Internet in the Middle East. These hopes for liberation and democratization have often been cast in the mode of "revolution," and a fascination with "revolutions" in technology has facilitated the impetus to discover the "revolutionary" effects that the technology might have on state and society. One of the preeminent journals in the field, Arab Media & Society, was created in 2007 with the proclaimed goal of "Reporting a revolution" (Pintak, 2007). Granted, those who unreservedly believe in the power of 1 This article has its origin in a presentation to the Seventh International Conference on Cultural Attitudes