Pentadic cartography: Mapping the universe of discourse

Anderson, Floyd Douglas; Prelli, Lawrence J.

doi:10.1080/00335630109384319

Cited by 27 publications

(14 citation statements)

References 23 publications

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“…171-182 for a review), pentadic cartography moves beyond an anatomical analysis to turn to an ecological analysis. Anderson and Prelli (2001) write, ''Burke's dramatistic pentad furnishes a method for charting the ways that terminologies function to open or close the universe of discourse. This use of Burke's pentad to map verbal terrain we call 'pentadic cartography''' (p. 74).…”

Section: Pentadic Cartographymentioning

confidence: 99%

“…A pentadic map allows us to trace these terminologies. Anderson and Prelli (2001) present five steps by which the critic develops one's rhetorical cartography. First, the critic deploys the pentad ''as a cartographic device for mapping the universe of discourse, charting the terminological network of often implicit assumptions and relationship that serve to close or open discursive interactions'' (p. 80).…”

Section: Pentadic Cartographymentioning

confidence: 99%

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Mapping US Humanitarian Aid: A Pentadic Cartography of Michael Leavitt'sHealth Diplomacy

Bates

2014

Communication Studies

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Anderson and Prelli argued that pentadic cartography could be used to examine the motivational vocabularies of discourses and to provide alternative vocabularies for negotiating rhetorical terrains. Applications of pentadic cartography have used Kenneth Burke's principles to examine and critique the motivational vocabularies of a variety of texts but have less often mapped proposed alternative vocabularies. This article expands the application of pentadic cartography by demonstrating the value of a full mapping process. This study examines two potential mappings of former Secretary of Health and Human Services Michael Leavitt's speech outlining US health diplomacy. Two maps are generated: a pragmatic map centered on an agency-purpose ratio and an idealist map centered on an agent-act ratio. Each mapping is assessed for its abilities to open and to close the universe of discourse. The importance of fully mapping humanitarian discourses is outlined.

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Section: Pentadic Cartographymentioning

confidence: 99%

Section: Pentadic Cartographymentioning

confidence: 99%

Mapping US Humanitarian Aid: A Pentadic Cartography of Michael Leavitt'sHealth Diplomacy

Bates

2014

Communication Studies

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“…We analysed two speeches and their press coverage from Spain to explore these research questions and provide an answer to them. Drawing on literature which takes Burke's pentad as a cartographic device for mapping the universe of discourse (Anderson & Althouse, 2010;Anderson & Prelli 2001;Cragan & Shields, 1995;Birdsell, 1987) and on studies which qualitatively analyze four dimensions of frames (Entman, 2003(Entman, , 2004(Entman, and 2012 quote just a few) we elaborated a framework which allows, first, to map the speeches according to the pentad and the ratio; second, to identify the four dimensions of news frames; and finally, it enables to contrast the speeches with the coverage to ultimately explore the dynamics of the frames contest (see Figure 1). A code book was elaborated and applied to the front and inside pages and the op-ed pieces of each newspaper for our analysis.…”

Section: Research Question and Methodologymentioning

confidence: 99%

“…As a key aspect of pentadic analysis, the scene offers the rationale for why and how discussants adopt and reject different frames as they engage in various wrangles. The pentadic ratio is thus a tool which helps mapping the discourse and the motives which are behind (Anderson & Prelli, 2001;Anderson & Althouse, 2010;McClure & Swar, 2015).…”

Section: Assessing Quality Of Motivesmentioning

confidence: 99%

Framing analysis, dramatism and terrorism coverage: politician and press responses to the Madrid airport bombing

García-Gurrionero

Canel-Crespo

2016

Communication & Society

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The media and terrorism is an area that has attracted researchers' attention in looking at the strategic dimensions of framing. This paper combines both Entman's framing theory (and his 'cascading activation' model for analysis of framing contests) with a dramatistic approach to rhetoric (the Burkean concepts of the pentad and ratios) to see whether connections can be made that help provide a better understanding of the phenomenon of interactions between politicians' words and media reactions to those words. Speeches given by the Spanish Prime Minister and the official opposition in reaction to a terrorist attack in Madrid are analysed. Our empirical analysis shows a highly fragmented capacity for cultural resonance, and a 'two sided context' with two very different interpretations of the situation. Our findings demonstrate that an appreciation of the dramatistic approach to rhetoric enhances our comprehension of people's motives for adopting or rejecting the different frames used by leaders (politicians and the media) as they seek to frame issues for a range of purposes. They also suggest that combining approaches from the humanities and the social sciences by emphasizing motives as a key variable for the dynamics of framing contests might open up interesting avenues for research on framing as also on the relations between symbols and actions.

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“…The pentad, recalcitrance, and perspective by incongruity are useful critical concepts for identifying, differentiating, and analyzing perspectives adduced to create or respond to specific problems. The pentad enables mapping of distinct terminological starting points and their extensions to encompass a situation's meanings (Anderson & Prelli, 2001). There are instructive exemplars of pentadic mapping and its use to identify and question perspectives that have come to dominate discourse in terms of purportedly "settled" medical science or related established policy (Beck, 2006;Meisenbach, Remke, Buzzanell, & Liu, 2008), but more studies that explore the prospects and possibilities of this approach in RSSTM are needed.…”

mentioning

confidence: 99%

Pentadic cartography: Mapping the universe of discourse

Cited by 27 publications

References 23 publications

Mapping US Humanitarian Aid: A Pentadic Cartography of Michael Leavitt'sHealth Diplomacy

Mapping US Humanitarian Aid: A Pentadic Cartography of Michael Leavitt'sHealth Diplomacy

Framing analysis, dramatism and terrorism coverage: politician and press responses to the Madrid airport bombing

The Prospect of Invention in Rhetorical Studies of Science, Technology, and Medicine

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