“…As the historical research shows, there exists certain 'good drinking' based on a knowledge of and ability to choose and discuss 'good wines'. Such knowledge is the product of centuries-long cultural development, where the snobbish discussing of wine became a symbol of belonging to the elite (Shapin 2012). When snobbish and controlled alcohol consumption, or even tee-totality, is 'good drinking' in the Western society, then it is not necessarily the case with other societies.…”