Penyuluhan Sistem Pemasaran Online Paktani Digital Sebagai Upaya Perluasan Pasar Produk Lokal Di Desa Bukit Lingkar Kabupaten Indragiri Hulu

Yulida, Roza; Rosnita, .; Andriani, Yulia; Septya, Fanny

doi:10.37859/abdimasekodiksosiora.v2i1.3675

Cited by 2 publications

(2 citation statements)

References 7 publications

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“…Misalnya saja hasil penelitian Suswadi et al (2023) yang berkaitan dengan penyuluhan bersama petani dengan infrastruktur digital terbatas. Yulida et al (2022) dan Krisdayanti et al (2022) telah menjalankan program terintegrasi dengan memanfaatkan aplikasi online. Program tersebut memperoleh hasil positif sehingga responden menyadari mudahnya penggunaan teknologi digital dalam pertanian, serta memberikan hasil perubahan yang signifikan terhadap pengetahuan, sikap, dan perilaku, masyarakat.…”

Section: A Latar Belakangunclassified

Pendampingan Pemanfaatan Aplikasi Teman Tani Pintar Sebagai Media Percepatan Komunikasi Pada Penyuluhan Petani Di Era Transformasi Digital

Haryati,

Irwandi,

Nurirrozak

et al. 2024

JMM

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Abstrak: Transformasi Digital di sektor pertanian menjadi fokus dalam menghadapi Revolusi Industri 4.0. Universitas Brawijaya memperkenalkan Aplikasi Teman Tani Pintar untuk mempercepat pertukaran informasi di bidang pertanian melalui program penyuluhan pertanian. Sasaran melibatkan 20 petani hortikultura di Desa Landungsari, Kabupaten Malang. Pengabdian ini bertujuan untuk mengetahui kinerja aplikasi tani pintar yang diinisiasi oleh BPP Ketindan Malang dan Fakultas Ilmu Komputer Universitas Brawijaya. Evaluasi kegiatan dilakukan dengan memberikan kuisioner evaluasi pelaksanaan. Kegiatan telah mencapai indikator keberhasilan dengan merampungkan 4 tahapan, yaitu tahap perencanaan, pengorganisasian, pelaksanaan, serta evaluasi dan monitoring. Pada setiap tahap pengabdian, kegiatan telah mencapai indikator keberhasilan dengan menuntaskan rangkaian kegiatan 100%. Pengabdian ini telah memperoleh hasil positif karena berdasarkan hasil evaluasi menunjukkan bahwa aplikasi dapat berperan dalam mengubah perilaku petani menjadi lebih sadar terhadap informasi digital (Mean = 3,657) serta membantu mereka dalam meningkatkan kinerja pemasaran (Mean = 3,736). Maka dari itu, aplikasi ini dianggap memberikan nilai tambah usahatani dan diharapkan dapat dikembangkan menjadi terobosan teknologi informasi di bidang pertanian.Abstract: The focus on Digital Transformation in the agricultural sector is crucial in facing the challenges of Industry 4.0. Universitas Brawijaya introduces the Aplikasi Teman Tani Pintar as a solution to expedite information exchange in agriculture through agricultural extension programs. 20 horticultural farmers in Landungsari Village, Malang Regency involved with the aims to measure the performance of the application. Activities’ evaluation use evaluation questionnaire. Each stage of activities achieved indicators of success by completing the whole activities 100% (planning, organizing, implementing, and also evaluating and monitoring.). This service obtained positive results based on the evaluation results. It shows that the application can have advantage in changing farmers' behavior to become more aware of digital information (Mean = 3.657) and help them improve marketing performance (Mean = 3.736). Therefore, this application is considered to provide added value to farming and is anticipated to evolve as a groundbreaking information technology innovation in the agricultural field.

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Section: A Latar Belakangunclassified

Pendampingan Pemanfaatan Aplikasi Teman Tani Pintar Sebagai Media Percepatan Komunikasi Pada Penyuluhan Petani Di Era Transformasi Digital

Haryati,

Irwandi,

Nurirrozak

et al. 2024

JMM

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“…Additionally, the implementation of marketing strategies such as product differentiation, functionalization, value addition, and resonance has been recommended to enhance the marketing performance of agricultural products (Fadila et al, 2022). Furthermore, the utilization of digital platforms and applications has been proposed to expand the market for local agricultural products (Yulida et al, 2022). The unique characteristics of agricultural by-products, such as corn cobs, have been explored for industrial value, demonstrating the potential for creating marketable industrial products from agricultural waste (Septianto & Hasim, 2022).…”

Section: Grand Theory Characteristics Of Agricultural Productsmentioning

confidence: 99%

Management of Leftover Vegetable and Fruit Products on Company X Profits

Nata Kusumah,

Soedarto,

Wahyuning Laily

2023

JEFMS

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This study aims to investigate the management of leftover vegetable and fruit products and their impact on the profitability of a specific agribusiness company, Company X. The research objectives include understanding the quantity and characteristics of the leftover vegetables and fruits, and analyzing the factors influencing the amount of waste. The population of this study consists of employees of Company X, with a sample size of 100 individuals selected through a purposive sampling method. The research methodology includes data collection through interviews, observations, and questionnaires, followed by multiple linear regression analysis, data quality tests, and descriptive analysis. The operational definitions and variables of the study are clearly defined, and the collected data is analyzed using various methods. The results of the study reveal significant factors influencing the amount of waste product at Company X. The study also provides a comprehensive description of the company's procurement, storage, and sales processes, highlighting the challenges faced in these areas. The discussion includes an analysis of the cost and revenue associated with the leftover vegetables and fruits, providing valuable insights into the company's waste management practices and their impact on profitability. This research contributes to the existing literature on food waste management and offers practical benefits for Company X and similar agribusiness companies.

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Penyuluhan Sistem Pemasaran Online Paktani Digital Sebagai Upaya Perluasan Pasar Produk Lokal Di Desa Bukit Lingkar Kabupaten Indragiri Hulu

Cited by 2 publications

References 7 publications

Pendampingan Pemanfaatan Aplikasi Teman Tani Pintar Sebagai Media Percepatan Komunikasi Pada Penyuluhan Petani Di Era Transformasi Digital

Pendampingan Pemanfaatan Aplikasi Teman Tani Pintar Sebagai Media Percepatan Komunikasi Pada Penyuluhan Petani Di Era Transformasi Digital

Management of Leftover Vegetable and Fruit Products on Company X Profits

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