People, Platforms, and Places: The Conditional Effects of Psychological Distances on Livestream Viewership
Zhang Hao Goh,
Minzheng Hou,
Edson C. Tandoc
Abstract:Reducing the social distance between livestreamers and viewers is known to enhance viewership as well as generate desirable psychosocial and economic outcomes. However, apart from the social dimension, scholars have not explored other distance dimensions that may induce the same benefits. Leveraging the construal level theory, the current study explicates the concept of distance in the form of three different perceived psychological distance dimensions (i.e., perceived response latency, heterophily, and spatia… Show more
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