2024
DOI: 10.1162/pres_a_00415
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People's Intentions to Use Metaverse Technology: Investigating the Role of Gratifications and Perceptions

Brahim Zarouali

Abstract: The aim of the Metaverse is to become a major achievement in the realm of cyberspace, envisioning a significant advancement towards a more immersive and interactive internet experience. Given the potential impact of this new development, a thorough understanding of people's intentions to use this technology is warranted. Drawing on the theoretical tenets of Uses and Gratification theory and I-P-R framework, a research model was developed that incorporates three types of gratification (hedonic, utilitarian, and… Show more

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