Fibronectins are extracellular proteins that play important roles in normal and pathological cell functions. These proteins exert concerted effects upon various active elements, of which probably only a fraction have been well characterized. Our previous studies suggested of existence of cell membrane binding sites that interact with fibronectin, modulate cell migration without influence on intracellular biochemistry. To search for element(s) responsible for recognition of these binding sites, we synthesized several model peptides and evaluated their influence on ovarian cancer OVP 10 cells migration, phosphorylation of ERK 1/2 and FAK expression. From our results we propose the existence of specific ‘leucine membrane binding site’ (LMBS). Inhibition of ovarian cancer cells migration by neutral leucine containing peptides is a result of formation of ligand‐membrane binding site complexes that in turn alter the physicochemical properties of the membrane, and/or competitively inhibit the binding of natural activators present in the extracellular fluid. Cationic peptides, containing basic arginine or lysine residues as well as lipophilic leucine, form complexes that change membrane charge and hydrophilicity, and activate migration. Lack of specific peptide sequence requirements suggests that a range of endogenous and exogenous molecules may competitively interact with the LMBS so as to modulate the physicochemical properties of cell membranes.