Peran Media Sosial dan E-Commerce bagi UMKM dalam Meningkatkan Volume Penjualan

Haeruddin, Nurasmi; Wahida, Altri; Maming, Rian

doi:10.36778/jesya.v6i1.962

Cited by 3 publications

(3 citation statements)

References 5 publications

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“…Paradigma pemasaran di era jejaring sosial telah berubah dari pemasaran tradisional (offline) menjadi modern (online) [5]. Saat ini, internet telah memungkinkan bisnis untuk memanfaatkan peluang pemasaran digital [6] salah satu pemanfaatan internet dalam peningkatan penjualan UMKM adalah melalui e-commerce. E-commerce dapat di artikan sebagai kumpulan aplikasi, teknologi, dan proses bisnis yang terus berubah yang menghubungkan konsumen, perusahaan, dan komunitas tertentu dalam satu ruang internet [7].…”

Section: Pendahuluanunclassified

Peran Market Hub ‘Sibaku Jogja’ Dalam Membangkitkan UMKM Selama Masa Pemulihan Pasca Pandemi COVID-19

Jabawidhiartha,

Setiawan,

Sarwoedi

et al. 2024

JTMIT

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Pandemi Covid-19 telah memberikan dampak signifikan terhadap ekonomi, termasuk pada sektor Usaha Mikro, Kecil, dan Menengah (UMKM) di Daerah Istimewa Yogyakarta (DIY). Dalam rangka memulihkan kondisi ekonomi pasca-pandemi, Dinas Koperasi dan UKM DIY menginisiasi program Market Hub Si Bakul Jogja, yang menawarkan fasilitas gratis ongkos kirim untuk mendukung UMKM. Studi ini bertujuan untuk pertama, menganalisis peran Market Hub Si Bakul Jogja dalam pengembangan UMKM Ecopi pasca-pandemi Covid-19 di DIY, dan kedua, mengidentifikasi kendala yang dihadapi dalam pelaksanaan program tersebut. Metode yang digunakan adalah penelitian deskriptif kualitatif. Temuan penelitian menunjukkan bahwa Market Hub Si Bakul Jogja telah berperan dalam meningkatkan penjualan produk Ecopi dengan menyediakan platform online yang memudahkan pemasaran. Program gratis ongkos kirim telah berhasil menarik pembeli, namun masih terdapat kendala seperti sosialisasi yang kurang efektif, infrastruktur yang belum memadai, kekurangan inovasi dalam promosi, dan dependensi pada operator untuk mekanisme penggunaan fasilitas gratis ongkos kirim. Penelitian ini memberikan wawasan penting mengenai upaya pemulihan ekonomi UMKM di masa pasca-pandemi.

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Section: Pendahuluanunclassified

Peran Market Hub ‘Sibaku Jogja’ Dalam Membangkitkan UMKM Selama Masa Pemulihan Pasca Pandemi COVID-19

Jabawidhiartha,

Setiawan,

Sarwoedi

et al. 2024

JTMIT

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“…Given that SMEs contribute 61% to the GDP, employ 97% of the workforce, and account for 16.65% of non-oil and gas exports [1], it is imperative to assist them in building their capacity to conduct digital business. According to the 'MSME Study Report: The Role of Marketplaces for MSMEs' by Katadata Insights Center, 77% of business actors are confident that marketplaces are instrumental in marketing their products, allowing them to thrive and sell even during the COVID-19 pandemic [2].To maximize product sales, SMEs must optimize their use of digital technology, particularly in the wake of the COVID-19 pandemic. By embracing digital marketing, SMEs can reap the benefits of this powerful tool and achieve transformational growth.…”

Section: Introductionmentioning

confidence: 99%

Adoption Of E-Commerce In Small And Medium-Sized Enterprises In Bogor District

Nugroho Himawan,

Djuwaini,

Darmawan Putra

2024

International Journal of Science, Technology & Management

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In recent years, e-commerce has emerged as one of the most rapidly expanding commercial trends. This trend is propelled by the growing prevalence of internet access and the widespread adoption of smartphones in society. Small and medium-sized enterprises (SMEs) play a significant role in the Indonesian economy. The transformation of SMEs must continue to be strengthened through optimizing the use of digital technology so that it can attract benefits for marketing activities and product sales. digital marketing is the most chosen area to start. The challenge is that as many as 30.9% of SMEs still experience difficulties in digital adoption. The objective of this study is to examine the determinants that impact the implementation of electronic commerce by small and medium-sized enterprises in Bogor Regency. This study used an online survey methodology, with a sample size of 170 small and medium-sized enterprises (SMEs) located in Bogor Regency. Data processing was conducted utilizing spreadsheet apps and SmartPLS. The findings indicated that perceived utility, external influences, and attitude towards adopting e-commerce are influential and statistically significant factors in promoting e-commerce adoption. Regarding the perceived ease of use, the attitude towards adopting e-commerce is not influenced by technical readiness and organizational readiness. This research has several implications for small and medium-sized enterprises (SMEs), government entities, and e-commerce administrators. This research demonstrates the imperative for SMEs to enhance their knowledge and skills in utilizing e-commerce, while also enhancing their organizational governance and receptiveness to change, particularly at the top management level. The government requires consistency in offering support to small and medium enterprises (SMEs) in their use of e-commerce, including training, financial aid, and innovation.

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“…Terakhir, hal yang harus diperhatikan saat menggunakan sistem perdagangan elektronik pada UMKM adalah peran pemerintah. Pemerintah bertanggung jawab untuk memastikan adanya infrastruktur yang memadai, industri yang ada beroperasi dengan baik, dan tidak ada campur tangan yang tidak diinginkan, karena UMKM sangat penting dalam proses industrialisasi (Maharan & Nurlukman, 2023).…”

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UMKM Cakap Digital melalui Penerapan E-Commerce: Studi Empiris di Kota Tarakan

Kartini,

Meylin Rahmawati,

Sulistya Rini Pratiwi

et al. 2024

ALWATZIKHOEBILLAH

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Measuring the effectiveness of e-commerce implementation is important to ensure online strategies meet MSME business goals. It helps evaluate whether investments in e-commerce are producing expected results, identify areas that need improvement, and adjust marketing approaches to increase sales and customer satisfaction. Effective measurement enables MSMEs to make data-driven decisions, maximize resources and strengthen their competitive position in the digital market. Based on this, this study aims to identify the benefits and barriers and measure effectiveness in implementing e-commerce. The method used in this research is effectiveness and a mix methods approach regarding barriers and benefits. The results show that the most perceived benefit is being able to expand the market, with the highest obstacle being low understanding of technology. The effectiveness ratio of implementing e-commerce in Tarakan City is 73%, which is in the quite effective category. Meanwhile, government support for the implementation of e-commerce by MSMEs is in the ineffective category.

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Peran Media Sosial dan E-Commerce bagi UMKM dalam Meningkatkan Volume Penjualan

Cited by 3 publications

References 5 publications

Peran Market Hub ‘Sibaku Jogja’ Dalam Membangkitkan UMKM Selama Masa Pemulihan Pasca Pandemi COVID-19

Peran Market Hub ‘Sibaku Jogja’ Dalam Membangkitkan UMKM Selama Masa Pemulihan Pasca Pandemi COVID-19

Adoption Of E-Commerce In Small And Medium-Sized Enterprises In Bogor District

UMKM Cakap Digital melalui Penerapan E-Commerce: Studi Empiris di Kota Tarakan

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