Peran Media Sosial Sebagai Media Pemasaran dan Branding Bisnis UMKM di Era Pandemi Covid-19 di Dusun Ngloran RT 01 RW 02, Desa Pilangpayung, Kecamatan Toroh, Kabupaten Grobogan

Pujiningsih, Rahayu; Muryanto, Sigit

doi:10.36596/sb.v2i1.526

Cited by 5 publications

(5 citation statements)

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“…This is under the results of Riskesdas 2013 that the prevalence of stunting was found to be higher in boys (38.1%) than girls (36.2%)(Badan Penelitian dan Pengembangan Kesehatan, 2013). However, according to (Pujiningsih & Muryanto, 2021) that gender is not related to the incidence of stunting. The possible cause is that there is no difference in toddlers' speed and achievement of growth between boys and girls.…”

Section: Discussionmentioning

confidence: 97%

Assessment of Stunting Status and Stunting Prevention Efforts in Toddlers in Penajam District, North Penajam Paser Regency

Ruminem

mayusef

2022

ABDIMAS

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North Penajam Paser Regency (PPU) is one of the 100 priority districts/cities for stunting intervention in Indonesia. The prevalence of stunting in PPU Regency is 27%, while the prevalence in East Kalimantan is 28.3%, and nationally, 36.4%. Stunting has an impact on impaired brain growth, physical growth, and development. The purpose of community service is to analyze the characteristics of stunting toddlers and stunting prevention through posyandu activities. The method of implementing descriptive-analytic through secondary data collection activities for stunted toddlers is described. Posyandu activities for toddlers through health checks, providing nutrition education to toddlers in the villages of Penajam, Gunung Steleng, Nipah Nipah, and Nenang. Literature study on the prevention of stunting under five by the local government of PPU Regency. The results showed that there were 92 stunting toddlers, 53 boys, and 39 girls, with 68 short toddlers and 24 very short toddlers, most of whom were >24 -60 months old, i.e. 59 toddlers. Stunting prevention includes health checks for children under five, education on stunting prevention at posyandu and strengthening of stunting prevention/control policies with Regent Regulations. More optimal efforts are needed in implementing the Regent's regulation for the prevention of stunting under five.

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Section: Discussionmentioning

confidence: 97%

Assessment of Stunting Status and Stunting Prevention Efforts in Toddlers in Penajam District, North Penajam Paser Regency

Ruminem

mayusef

2022

ABDIMAS

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“…Penggunaan media sosial memungkinkan UMKM melakukan promosi dan bersaing dengan UMKM lainnya untuk meningkatkan brand awareness. Media instagram salah satu sarana yang tepat meningkatkan penjualan produk sehingga promosi melalui digitalisasi marketing sangat berperan dalam meningkatkan kesejahtaraan UMKM (Pujiningsih & Muryanto, 2021) (Sunardi et al, 2021). Strategi bertahan untuk UMKM berupa melakukan perdagangan secara e-commerce, melakukan pemasaran secara digital, melakukan perbaikan kualitas produk dan penambahan layanan serta menjalin dan mengoptimalkan hubungan pemasaran pelanggan (Imam Pamungkas Walton & Nurmandi, 2021).…”

Section: Metodeunclassified

Penguatan Pelayanan Kesehatan Nci Centre Kalimantan melalui Digitalisasi Pemasaran pada Masa Pandemi Covid-19

Sukmana

Hamka²,

Muldani

et al. 2023

Creat J. Cumn Enga

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ABSTRAK Pada masa pandemi covid-19 terjadi perubahan strategi pelayanan kesehatan khususnya UMKM bidang kesehatan. NCI Center salah satu UMKM bidang kesehatan telah memberikan pelayanan perawatan luka, stoma, dan inkontinesia selama pandemi ini melakukan perubahan pada manajemen keuangan disituasi pandemi, adaptasi dalam rekam asuhan keperawatan dan digitalisasi pemasaran. Perubahan ini dilakukan agar lebih adaptif memberikan pelayanan kesehatan dalam situasi pandemi. Pengabdian masyarakat ini bertujuan meningkatkan kualitas rekam asuhan keperawatan, meningkatkan kualitas manajemen keuangan, dan digitalisasi marketing melalui peningkatan layanan digital. Tahapan kegiatan pengabdian masyarakat meliputi: analisis masalah dan kebutuhan di NCI Centre, pengambilan data rekam riwayat kesehatan, analisis menajemen keuangan dan pembuatan produk digitalisasi pemasaran. Pengambilan data rekam riwayat kesehatan pasien, Pengumpulan data melalui observasi, wawancara baik yang berhubungan dengan manajemen sistem penjualan dan sistem pembukuan keuangan secara syariah. manajemen sistem penjualan dan sistem pembukuan keuangan secara syariah. Digitalisasi marketing melalui lima video yang dipublish pada media sosial, tiga Katalog, dan 100 flayer media marketing. Edukasi sikap caring dalam merawat pasien luka. Pembuatan aplikasi Food Recall 24 Jam dan pendaftaran Hak Merek Logo NCI Centre. Pengabdian masyarakat melalui kegiatan rekam asuhan keperawatan, manajemen keuangan, dan digitalisasi marketing dapat meningkatkan pelayanan fasilitas kesehatan di NCI Centre pada masa pandemi covid-19. NCI Centre dapat meningkatkan pelayanan kesehatan melalui pengembangan website. Kata Kunci: UMKM, NCI Centre, Digitalisasi Marketing ABSTRACT During the Covid-19 pandemic, there was a change in the strategy of health services, especially MSMEs in the health sector. The NCI Center, one of the UMKM in the health sector, has provided wound, stoma, and incontinence care services during this pandemic, making changes to financial management in a pandemic situation, adapting nursing care records, and digitizing marketing. This change was made to be more adaptive in providing health services in a pandemic situation. This community service aims to improve the quality of nursing care records, improve the quality of financial management, and digitize marketing through improving digital services. Stages of community service activities include: analysis of problems and needs at the NCI Center, retrieval of medical history data, analysis of financial management, and manufacture of marketing digitalization products. The results of the activities include retrieval of patient medical history record data, data collection through observation, and interviews both related to the management of the sales system and the sharia financial accounting system. sales system management and syariah financial accounting system. Digitizing marketing through five videos published on social media, three catalogs, and 100 media marketing flyers. Caring attitude education in caring for injured patients. Making the 24-hour Food Recall application and registering the NCI Center Logo Brand Rights. Community service through nursing care recording activities, financial management, and digital marketing can improve health facility services at the NCI Center during the Covid-19 pandemic. The NCI Center can improve health services through website development. Keyword: UMKM, NCI Centre, digitalisasi marketing

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“…Melihat jumlah pengguna yang semakin banyak, Instagram bisa menjadi lahan menaikkan profit serta melebarkan penjualan bisnis. (Pujiningsih & Muryanto, 2021) Setiap UMKM khususnya dibidang kuliner seperti cafe sebenarnya sudah mempunyai ciri khas dari masing-masing produknya. Tetapi disini dilakukan adalah untuk UMKM tersebut mampu mengoperasikan dan penerapan media sosial sebagai media pemasaran online agar pemasaran yang dilakukan terjangkau kemasyarakat luas.…”

Section: Gambar 4 Proses Evaluasi Dan Diskusiunclassified

Penerapan Strategi Promosi Produk Melalui Sosial Media Dalam Meningkatkan Penjualan Produk Pada Usaha Mikibal Cafe Di Kota Padang

Ichsan,

Andayani,

Lestari

et al. 2023

jpmba

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Kegiatan pengabdian ini bertujuan untuk mengetahui Penerapan Strategi Promosi Produk Melalui Media Sosial dalam Meningkatkan Penjualan Produk Pada Usaha Mikibal Cafe Di Kota Padang, kendala yang dihadapi Mikibal Cafe dalam menerapkan strategi promosi produk melalui media sosial dan upaya yang dilakukan Mikibal Cafe untuk meningkatkan penjualan produk yang dihadapi . Pada kegiatan ini kami menggunakan analisis secara detail dengan teknik pengumpulan data, observasi dan wawancara. Hasil kegiatan menunjukkan bahwa MikibalCafe mengalami masalah yakni terjadi penurunan omzet penjualan. Untuk mengatasi hal demikian, maka diperlukan strategi promosi produk melalui media sosial yang tepat agar omzet penjualan dapat kembali meningkat di masa yang akan datang. Setelah dilakukan penelitian dan pengamatan, strategi promosi yang dilakukan oleh Mikibal Cafe adalah menerapkan bauran pemasaran strategi (bauran pemasaran).

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Peran Media Sosial Sebagai Media Pemasaran dan Branding Bisnis UMKM di Era Pandemi Covid-19 di Dusun Ngloran RT 01 RW 02, Desa Pilangpayung, Kecamatan Toroh, Kabupaten Grobogan

Cited by 5 publications

References 0 publications

Assessment of Stunting Status and Stunting Prevention Efforts in Toddlers in Penajam District, North Penajam Paser Regency

Assessment of Stunting Status and Stunting Prevention Efforts in Toddlers in Penajam District, North Penajam Paser Regency

Penguatan Pelayanan Kesehatan Nci Centre Kalimantan melalui Digitalisasi Pemasaran pada Masa Pandemi Covid-19

Penerapan Strategi Promosi Produk Melalui Sosial Media Dalam Meningkatkan Penjualan Produk Pada Usaha Mikibal Cafe Di Kota Padang

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