Peranan Image of Company, Image of User dan Image of Product dalam Meningkatkan Rating Box Office Film Dilan
Susan Purnama,
Fitri Reyta,
Bob Foster
et al.
Abstract:The 1990 Dilan film became a boom in early 2018, compared to the previous film, the film by Fajar Bustomi became a breakthrough by lifting the 1990 time setting and successfully seized the attention of the audience. As of aired from January 25, 2018, until 7 February 2018, the number of ticket sales has reached 4.3 million and earned a box office income of Rp. 250 billion. This success does not escape the marketing strategy. Netizens began to question how the marketing strategy carried out by the production te… Show more
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