Perceive of organic products by Ukrainian consumers and problems of shaping market demand

Kolokolchykova, Iryna; Oleksenko, Roman; Rybalchenko, Nina; Yefimenko, Liudmyla; Ортіна, Ганна Володимирівна

doi:10.34069/ai/2021.39.03.16

Cited by 5 publications

(1 citation statement)

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“…Green agro-production is a modern approach to agriculture, which is directed at reducing the negative impact of agricultural activities on the environment and increasing production efficiency. [4] In general, green agro-production has its advantages and disadvantages, and the choice between it and other methods of agro-production depends on the specific conditions, goals, and values of farmers and consumers. All of these factors must be carefully taken into account when considering whether to continue or transition to green agro-production, and they may vary depending on the specific conditions and region.…”

Section: Implementation Of the Green Transformation Of Agro-productio...mentioning

confidence: 99%

Green agro-production as a factor of competitiveness, sustainability, efficient and ecologically safe agriculture

Teslenko,

Voronkova,

Hakova

2023

E3S Web of Conf.

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The purpose of the study is to identify the status of the development of green agro-production as a factor of competitiveness, sustainability, efficient and ecologically safe agriculture. The results of the study made it possible to analyze the problems of agricultural production and show that green agro-production is an approach to agricultural production that seeks to ensure the production of products with minimal negative impact on the environment and natural resources. In this study, the authors use the method of systemic analysis and synthesis, cross-cultural approach, and general philosophical methods that allowed to show the development of green agro-production aimed at efficient and ecologically safe agriculture. It is concluded that forming the green transformation of agro-production was carried out as a necessity to stabilize the basic situation in agriculture; the concept of green agro-production was formed as a condition for a sustainable, ecologically safe, and fair system of agricultural products, promoting people's health and preserving nature; components of green agro-production concepts aimed at effective and ecologically safe agriculture are defined; the concept of green agriculture was formed as the basis of efficient and ecologically safe agro-production.

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Section: Implementation Of the Green Transformation Of Agro-productio...mentioning

confidence: 99%

Green agro-production as a factor of competitiveness, sustainability, efficient and ecologically safe agriculture

Teslenko,

Voronkova,

Hakova

2023

E3S Web of Conf.

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The Content and Focus of Brand Communications in the Ukrainian Organic Market

Nihmatova¹

2022

SEMI

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Purpose. The purpose of this article is to study the implementation of brand communications in the Ukrainian organic market as represented in social media. Design/methodology/approach. The materials of the research are marketing (text) messages contained on the official Facebook pages of two certified Ukrainian organic egg producers. Marketing messages were collected for the period from February 31, 2018 to December 29, 2021 (or about 3 years) and studied based on the theoretical principles of brand communication in social media in the organic market and using the quantitative method of corpus linguistics (employing corpus analysis toolkit AntConc software for text analysis). Corpus linguistics helps to reveal objective, quantitative relationships between words, and their frequency in text messages on the official Facebook pages of organic egg producers, that is making it possible to uncover the main focus of these messages. Findings. The results of the study show that the content of brand communications is based on the multifaceted value of organic products, as indicated by the use of a set of motives in marketing messages that may encourage Ukrainian consumers to be inclined to buy organic. The focus of marketing information is primarily directed on gastronomic hedonism and is more product-centered, with the description of the benefits of egg consumption for human health. Ukrainian organic egg producers communicate the nutritional and taste characteristics of products, but not the environmental component of production, including animal care. Practical implications. The information about the chickens and their welfare is present in marketing messages, but it is not at the core of the implementation of brand communications, and therefore consumers may perceive such products as a good choice for their health, rather than ethically sound choices from the standpoint of animal welfare and care for the environment. However, according to Ukrainian scholars, the ecological dimension of organic production and organic products is a competitive advantage in the food market and the most important motive for the consumption of organic products than their hedonistic advantages. This is important both from the point of view of differentiating organic from other eco-labelled products, which compete with organic in the food market, and to teaching consumers to distinguish organic from non-organic. Thus, our recommendation to organic egg producers is to pay more attention to informing the target audience about the production certification and labelling because it will assure consumers of the high quality and unique value of organic products. Originality/value. This study fills the research gap in Ukraine by having examined the content and focus of brand communications in the Ukrainian organic market, their correspondence with the motives of Ukrainian consumers and the recommendations of scientists and practitioners in the field. This study identified not only the topics of brand communications of organic egg producers but also the focus of producers on conveying certain values to the consumer, which does not fully cover the organic values.

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The Role of Digital Technologies in Addressing Today's Global Challenges

Krupa,

Nikitenko,

Voronkova

2024

BJES

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The significance of the study is due to the crucial role that technology plays in solving many of the global problems faced by the modern world. The impact of technology in addressing these issues not only provides insight into current and future challenges, but also offers viable solutions to overcome them. Harnessing technology can create a more sustainable, just and prosperous world for all. The aim of the study is to conceptualise how digital technologies can be used to address the world's pressing global issues. The study focuses on international experience in tackling these global issues through the use of digital technologies by business leaders. Specifically, the research examines digital technologies as a powerful tool for addressing global challenges, while emphasising the need for careful and balanced implementation that takes into account environmental, social and economic factors. Study objectives include the following: (1) to study the role of digital technologies in solving modern global problems; (2) to identify ways to accelerate technological innovation in the field of environmental protection; and (3) to justify the responsibility of business leaders for environmental protection and solving modern global challenges. Digital technologies such as artificial intelligence, blockchain, the Internet of Things (IoT) and big data have become an integral part of modern society and have a significant impact on solving global problems such as combating climate change. Artificial intelligence, in particular, is crucial for predicting climate change, optimising the use of resources and improving the efficiency of energy production. The study highlights the experiences of leading countries that are using technology as a key element in addressing global challenges, offering innovative solutions to problems that once seemed insurmountable. The paper concludes that the potential of modern technologies is key to addressing today's global challenges, emphasising the need to integrate innovative solutions into national policies and development strategies. The study offers recommendations for further integration of digital technologies into various spheres of public life to effectively address these issues.

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Perceive of organic products by Ukrainian consumers and problems of shaping market demand

Cited by 5 publications

References 0 publications

Green agro-production as a factor of competitiveness, sustainability, efficient and ecologically safe agriculture

Green agro-production as a factor of competitiveness, sustainability, efficient and ecologically safe agriculture

The Content and Focus of Brand Communications in the Ukrainian Organic Market

The Role of Digital Technologies in Addressing Today's Global Challenges

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