Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal
Wumei Liu,
Heqing Huang,
Qiaoying Yang
et al.
Abstract:Consumers are often reluctant to disclose their personal information to retailers. How to promote consumers' self‐disclosure has been a focal point of interest for marketers and researchers. Using a total of eight multimethod studies (N = 5281) which composite a study with secondary data, a field study, a natural experiment, and five lab experiments, we show that a perception of high (vs. low) levels of air pollution decreases consumers' self‐disclosure willingness and behavior. This effect is mediated by tens… Show more
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