Perceived Attributes of ATMs and Their Marketing Implications

Abstract

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Examining the Factors Influencing the Adoption of Web-Based Ticketing: Etix and its Adopters

“…The relative advantage associated with the convenience of being able to receive an airline's ticket outside of travel shop's opening hours has been found to be important in both the case of the adoption of tickets delivered by traditional post (Rugimbana and Iversen, 1994) and telephone based ticketing services (Lockett and Littler, 1997). By contrast, the attributes of flexibility and convenience were found to be of limited value as a source of relative advantage (Szymigin and Bourne, 1999).…”

“…Moreover, existing research in service innovations has tended to concentrate on the processes of new service development (Johne and Storey, 1998) and with some noteworthy exceptions there has been rather limited research on innovations from the consumers' perspective. In all cases where research has focused on the consumer perspective (Rugimbana and Iversen, 1994;Szymigin and Bourne, 1999), the framework associated with the early research by Rogers on innovations in rural societies (Rogers, 1983) has proved to be of significant value.…”

Investigating the Human Computer Interaction Problems with Automated Teller Machine (ATM) Navigation Menus

“…There has also being significant research done on ATM usability and user behaviour. (Hatta and Liyama (1991), El Haddad and Almahmeed (1992), Burford and Baber (1993), Rugimbana and Iversen (1994), Mead et al (1996), Pepermans et al (1996), Rogers et al (1996, Rogers and Fisk (1997) but none propose a best of breed system. This research is concerned with usability of ATM's.…”

The Adoption of Web-Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt

“…Past research indicates that there are important differences between earlier and later adopters of innovations in socioeconomic status, personality variables and communication behaviour (Rogers, 2003 p.299). It is expected that if innovators and early adopters could be identified, they would be targets for companies' marketing campaigns for new products (Black et al, 2001).Besides considering customers' personal characteristics as significant predictors of customers' adoption of innovations, researchers studied the characteristics of the innovation itself as a stronger predictor of consumer adoption behaviour (Lockett and Littler, 1997;Black et al, 2001;Rugimbana and Iversen ,1994). In these studies, Roger's (1962) perceived attributes of an innovation being relative advantage, compatibility, complexity, trialability and observability as well as Bauer's (1960) concept of perceived risk have been used extensively and have been found as stronger predictors of consumer adoption behaviour.…”