Perceived authenticity of hallmark event brands: Conceptualization, measurement, and an integrative framework

He, Yawen; Ma, Jianfeng; Zhang, Pan

doi:10.1016/j.jdmm.2023.100766

Cited by 6 publications

(3 citation statements)

References 97 publications

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“…This finding emphasizes the importance of considering consumers’ identification with a particular product in understanding their purchase intentions towards cultural products. This notion has also been strengthened by research in various contexts, such as food consumption, through which consumers indicate their inner self, and in the sector of tourism, where tourists’ perceived consistency is a dimension of perceived authenticity and would positively impact their travel intentions [ 35 , 79 ].…”

Section: Discussionmentioning

confidence: 99%

“…Therefore, caution should be given when generalizing the research findings to other cultural products, particularly in industries different from traditional clothing, such as tea consumption in China or traditional cuisine in various countries. Moreover, diverse dimensions of perceived authenticity, such as perceived integrity and consistency [ 35 ], could be further considered to obtain a more precise understanding of the forming mechanism of purchase intention toward Hanfu. However, the findings of this study still can be a valuable reference for future research examining products with cultural or historical meanings.…”

Section: Discussionmentioning

confidence: 99%

“…Additionally, the relationship between players’ identification with their avatars in gaming and their perceived authenticity has been demonstrated, suggesting that the emotional and cognitive connection between players and their avatars influences their perceptions of authenticity [ 33 , 34 ]. Furthermore, for consumers’ perceived authenticity in the context of tourism, He et al have synthesized three dimensions of tourists’ perceived authenticity, and found that the perceived consistency, which is similar to the concept of identification, was one of the most significant facets [ 35 ].…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

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Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity

Li,

Niu,

2023

Behavioral Sciences

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With the trend of national cultural confidence and the growing appreciation for aesthetic diversity, traditional apparel from different countries or regions has become a driving force in the clothing industry. Hanfu, an emerging trend that industrializes traditional culture, has garnered increasing attention from consumers. Thus, with the objective of exploring the psychological antecedents of Hanfu consumers’ purchase intentions from the perspectives of product identification, cultural motivation, and consumers’ perceived authenticity, the present study was empirically conducted with a sample of 823 respondents. Partial least squares-structural equation modeling (PLS-SEM) was employed to examine the proposed research model. The results demonstrate that consumers’ identification with Hanfu and cultural motivation positively influence object-based and existential authenticity, as well as purchase intention. Furthermore, the mediating effect of perceived object-based authenticity is confirmed, indicating its significance in shaping consumers’ purchase intentions, while the mediating effect of existential authenticity is found to be insignificant. Research findings could contribute to the understanding of the psychological mechanisms driving consumers’ purchase intentions towards traditional clothing and highlight the importance of consumers’ perceived object-based authenticity in the market of traditional cultural clothing.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%