“…The conventional treatment methods that follow a one-size-fits-all approach primarily centred on psychiatric models often disregard the multidimensional nature of AUD, characterised by the scarcity of resources and infrastructure ( 2 , 3 ). The diverse cultural and socio-economic context of each region magnifies the intensity of this problem by resisting the in-person treatment-seeking behaviour of individuals with AUD, including inadequate support systems like community support groups, long-term psycho-social support, and family involvement in treatment and management ( 4 , 5 ). This situation calls for a paradigm shift towards integrating more sophisticated, technology-driven methodologies, particularly AI and ML, which can offer holistic, adaptable, personalised, and culturally appropriate treatment approaches to accommodate the distinct requisites of individuals with AUD.…”