Perceived benefits, perceived risk, and trust

Liu, Matthew Tingchi; Brock, James L.; Shi, Gui Cheng; Chu, Rongwei; Tseng, Ting‐Hsiang

doi:10.1108/13555851311314031

Cited by 152 publications

(52 citation statements)

References 66 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Perceived transaction security is measured by several indicators, including: transaction security assurance; information confidentiality and personal data not being misused (Raman & Annamalai, 2011); online retailer possessing secure payment mechanisms (Kim & Lennon, 2013); ensuring the security of credit card and personal information provided by consumers (Lee, Au, & Law, 2013;Lowry et al, 2012); online retailer will not commit fraud (Liu et al, 2013); online retailer offers exchange and return policy and also a refund guarantee if products are not delivered or do not match the description (Chen et al, 2010); and online retailer provides privacy policy to assure that it will not use the consumers' personal data without permission (Lee et al, 2013).…”

Section: Perceived Transaction Securitymentioning

confidence: 99%

Conversion of Online Purchase Intention Into Actual Purchase: The Moderating Role of Transaction Security and Convenience

Indiani

Fahik

2020

Business: Theory and Practice

View full text Add to dashboard Cite

Online retail trade in Indonesia has grown dramatically in recent years. However, it is not being followed by an increase in the transaction completion ratio, with a cart abandonment rate of up to 70 percent. This indicates that the transition from online purchase intention to actual purchase is not as simple as postulated in the theory of planned behaviour (TPB); yet, there are other factors moderating the conversion. Therefore, this study aims to develop a model analysing the moderating role of perceived transaction security and convenience in the relationship between online purchase intention and actual purchase. Model development was also motivated by critics regarding TPB’s robustness in explaining consumer purchase behaviour; therefore, this model is expected to enrich TPB by providing a more comprehensive picture in online purchase behaviour. The sample consisted of consumers who had shopped for retail products online. The proposed relationship was tested with partial least square method. Results showed that perceived transaction convenience has a positive and significant moderating effect, whereas perceived transaction security showed an insignificant moderating impact. This finding is noteworthy amid risky online purchase environment. Respondents’ characteristics and alternative payment methods might explain the insignificant moderation. As a practical implication, it is recommended that online retailers improve online transaction convenience to increase the conversion rate.

show abstract

Section: Perceived Transaction Securitymentioning

confidence: 99%

Conversion of Online Purchase Intention Into Actual Purchase: The Moderating Role of Transaction Security and Convenience

Indiani

Fahik

2020

Business: Theory and Practice

View full text Add to dashboard Cite

show abstract

“…The existence of consumer trust in the website and online shop in providing the best service can provide benefits to consumers [26]. The ability of e-commerce to provide appropriate information can increase trust in online systems.…”

Section: Discussionmentioning

confidence: 99%

“…Some researchers stated that trust has a positive effect on perceived benefits which further determines consumer attitudes and intentions to shop online [21]- [23], whereas [24] shows that the consumers' perceived benefit of mobile banking will lead to trust in the mobile banking service. Meanwhile, trust and perceived benefit are not interconnected, but both act as independent variables that function as antecedent attitudes and online shopping behaviour [5], [25], [26].…”

Section: Introductionmentioning

confidence: 99%

Revisiting the online shopper's behaviour in Indonesia: The role of trust and perceived benefit

Widyastuti

Hartini

Artanti

2020

Int J Ind Eng Manag

View full text Add to dashboard Cite

“…Attitude was also determined to have an insignificant role in a traveler's ITO (H12). Support for this can be found in a study by Liu, Brock, Shi, Chu, and Tseng (2013) in which price benefit, convenience benefit, and recreational benefit had a significant and positive influence on a consumer's attitude toward purchasing products or services online. Also, Al-Debei, Akroush, and Ashouri (2015) determined that consumer attitudes toward online shopping is determined by trust and perceived benefits, with trust being a product of perceived web quality and social networking and that the latter is a function of perceived web quality.…”

Section: Attitude (At)mentioning

confidence: 94%

Intention to Purchase Travel Online: A SEM Analysis

Kornpitack¹,

Sornsaruht²

2019

ERSJ

View full text Add to dashboard Cite

Purpose: The study is concerned with the examination and analysis of the factors that affect an international traveler's intention to purchase travel services online before visiting Thailand. Presently, the Kingdom is the 10 th most visited country in the world. Design/Methodology/Approach: The research instrument consisted of a 45 item, seven-part questionnaire which used a seven-level Likert type agreement scale to gather the opinions of the 585 international travelers to Thailand. LISREL 9.1 was used to conduct the initial confirmatory factor analysis [CFA] and the structural equation modeling [SEM] of the 12 hypotheses model, which contained six latent and 18 observed variables. Findings: Trust was determined to play the most significant role in a traveler's use and purchase of online travel services. There were also significant relationships between the traveler's attitude and perception of an online website's ease of use and trust. Results indicated that Booking.com was chosen by the majority of the surveyed respondents (38.12%), while Agoda (21.2%) was a distant second. The variables ranked in importance included trust, perceived ease of use, the traveler's attitude, the social networks, and the perceived risk. Practical Implications: As yet, it appears that consumer international online travel bookings are still focused on price, with a traveler's trust of the website and underlying company far and away is the most crucial factor for a purchase to be made. Also, companies should know that travelers rely heavily on other's opinions and this is paramount in importance in the purchase process. Originality/Value: The results of this study sheds some light on how international travelers use social media and networks, which can be of si gnificant economic importance to tourism and infrastructure use planners.

show abstract

Perceived benefits, perceived risk, and trust

Cited by 152 publications

References 66 publications

Conversion of Online Purchase Intention Into Actual Purchase: The Moderating Role of Transaction Security and Convenience

Conversion of Online Purchase Intention Into Actual Purchase: The Moderating Role of Transaction Security and Convenience

Revisiting the online shopper's behaviour in Indonesia: The role of trust and perceived benefit

Intention to Purchase Travel Online: A SEM Analysis

Contact Info

Product

Resources

About