2002
DOI: 10.1177/0093650202029004005
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Perceived Characteristics, Perceived Needs, and Perceived Popularity

Abstract: The Internet has arrived in China, the most populous nation in the world, at a rapid rate. To account for the adoption and use of the Internet by Chinese audiences, the current study develops a theoretical framework that centers on three key independent variables in the diffusion process: perceptions (i.e., perceived characteristics of the Internet or PCI), motivations (perceived need for the Internet or PNI), and social context (perceived popularity of the Internet or PPI). In addition, adoption is conceptual… Show more

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Cited by 136 publications
(119 citation statements)
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“…Perceived characteristics of an innovation are ways in which an innovation and the services it provides are perceived by adopters and nonadopters respectively. The perceived popularity of an innovation refers to a future adopter or non-adopter's perception of how an innovation is adopted throughout social networking systems (Chang et al 2006;Zhu and He, 2002).…”
Section: Diffusion Of Innovations Theory (Or Innovation Diffusion Thementioning
confidence: 99%
See 1 more Smart Citation
“…Perceived characteristics of an innovation are ways in which an innovation and the services it provides are perceived by adopters and nonadopters respectively. The perceived popularity of an innovation refers to a future adopter or non-adopter's perception of how an innovation is adopted throughout social networking systems (Chang et al 2006;Zhu and He, 2002).…”
Section: Diffusion Of Innovations Theory (Or Innovation Diffusion Thementioning
confidence: 99%
“…Result demonstrability (4) (Moore and Benbasat, 1991) I would have no difficulty telling others about the results of using Twitter I believe I could communicate to others the consequences of using Twitter The results of using Twitter are apparent to me */** I would have difficulty explaining why using Twitter may or may not be beneficial Visibility (5) (Moore and Benbasat, 1991) I have seen others using Twitter In my (personal/social or professional) circles, I can see Twitter on many computer screens (including mobile devices) I have seen people using Twitter outside my (personal/social or professional) circles */** Using Twitter is not very visible in my (personal/social or professional) circles It is easy for me to observe others using Twitter in my (personal/social or professional) circles Perceived Popularity (Zhu and He, 2002) How many people in your family are using Twitter?…”
Section: Challenges and Future Researchmentioning
confidence: 99%
“…The majority of cross-national work on this topic has been limited to OECD countries, while some studies are also conducted with a specific focus on the developing world (Zhu and He, 2002;Wilson and Wong, 2003;Wolcott and Goodman, 2003). An extensive study of Internet diffusion is being executed by The Mosaic Group through The Global Diffusion of the Internet (GDI) Project, where nearly 30 countries have been studied over time [http://mosaic.unomaha.edu/gdi.html].…”
Section: Literature Reviewmentioning
confidence: 99%
“…However, nowadays there has been a paradigm shift because even governments are equally interested in using the internet in carrying out its day-to-day activities (Zhu and He, 2002).…”
mentioning
confidence: 99%