2022
DOI: 10.1186/s43058-022-00284-4
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Perceived communication effectiveness in implementation strategies: a measurement scale

Abstract: Background Communication-based activities and products (i.e., training programs, webinars) are a critical component of implementation strategies that relay information to various audiences. Audience perceptions of communication effectiveness contribute important insight into the processes and mechanisms through which an implementation effort may succeed or fail. To advance research on this front, a psychometrically sound instrument for measuring perceived communication effectiveness (PCE) is ne… Show more

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Cited by 3 publications
(1 citation statement)
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“…A guiding framework in persuasion communication is provided by McGuire’s framework for persuasive communication [ 18 ]. Most research so far, however, seems to have been conducted by applying McGuire’s framework in designing public health campaigns [ 19 , 20 , 21 ]. To our knowledge, research into the utility of this framework when designing communications around PA interventions targeting MAOAs is scarce.…”
Section: Introductionmentioning
confidence: 99%
“…A guiding framework in persuasion communication is provided by McGuire’s framework for persuasive communication [ 18 ]. Most research so far, however, seems to have been conducted by applying McGuire’s framework in designing public health campaigns [ 19 , 20 , 21 ]. To our knowledge, research into the utility of this framework when designing communications around PA interventions targeting MAOAs is scarce.…”
Section: Introductionmentioning
confidence: 99%