“…Furthermore, as Cox and Wray (2011) pointed out, tourism could act as a means of diversifying economic conditions in rural and regional areas, and this is of paramount importance for oil-based vulnerable economies such as Iran, in general, and Hormozgan Province, as one of the deprived regions in the country in particular. Historically, governments in Iran, despite all the potential for tourism and its role in diversification and economic, cultural and social growth (Dias-Sardinha and Ross, 2015; Müller and Jansson, 2007; Cohen and Cohen, 2012; Xue et al , 2017), have not paid enough attention to this industry as a catalyst for rural and regional development. Moreover, although there have been some promising perspectives since Iran's nuclear deal in 2015, improvement of the relations with the West and easing of international sanctions (Khodadadi, 2016), Iran's tourism industry has suffered significantly over the past three decades as a consequence of such issues as negative image in the tourism generating markets, political tensions as a result of Iran's nuclear program and poor management (Khodadadi, 2016).…”