Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology

Beniulytė, Daiva; Šeinauskienė, Beata; Rūtelionė, Aušra

doi:10.9770/jesi.2020.8.1(20)

Cited by 7 publications

(6 citation statements)

References 22 publications

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“…Institutional theory Social institutions are imperative to establish a moral code for organizations [45,46] Stewardship theory CSR is regarded as a set of moral values to be practiced in businesses without considering its relationship with performance [47] Agency theory CSR is an outcome of self-serving behavior of management at shareholders' expense [48] Stakeholder theory CSR is principally the outcome of developing associations with actors/entities which are affected or can affect the businesses [49] Resource based view CSR is regarded as a potential capability that can generate competitive advantage [50] The present study uses the theoretical lens of resource-based view (RBV) and institutional theory, which are referred to underpinning theories for present research. It is logical to use these theoretical lenses simultaneously as the previous literature confirms this approach [51][52][53].…”

Section: Theory Descriptionmentioning

confidence: 99%

What Prompts Small and Medium Enterprises to Implement CSR? A Qualitative Insight from an Emerging Economy

et al. 2021

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The topic of corporate social responsibility (henceforth referred to as CSR) has been a central topic during the last decade, but the majority of the existing literature discusses CSR relationship with large organizations. Whereas, its contribution in small and medium enterprises (henceforth referred to as SME) sector has received little attention. There have been some studies that focused on CSR activities in SME sector quantitatively in the context of developing economies like Pakistan, but the fact is, to date, SME sector of Pakistan is not participating actively in CSR-related activities due to some constraints. The present study is a pioneer attempt, to explore CSR barriers that restrict SME sector of Pakistan from practicing CSR initiatives. For this reason, the present study explores these barriers qualitatively in order to gain in-depth knowledge of different CSR barriers. In doing so, we conducted semi-structured in-depth interviews from 9 SMEs in Lahore city of Pakistan. We performed thematic analysis, which produced five relevant themes of CSR barriers, including: Lack of resources, lack of regulations, lack of top management commitment, lack of CSR knowledge, and passive customer behavior. Our analysis further showed that lack of resources is the most related barrier that hinder SMEs to be engaged in CSR activities. This paper contributes to CSR literature in emerging economies’ context. Through an increased awareness of barriers, policy makers and practitioners may take necessary steps to improve CSR practices in SMEs.

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Section: Theory Descriptionmentioning

confidence: 99%

What Prompts Small and Medium Enterprises to Implement CSR? A Qualitative Insight from an Emerging Economy

et al. 2021

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“…These are just some of the fundamental questions that the company must ask itself in order to define the strategic lines aimed at pursuing a correct reformulation of the business model. The answers to these questions come in part from the monitoring and control of the performance achieved, which must take place in a constant manner and always keeping in mind that the evolution today must take place in a "responsible" and "sustainable" key [31].…”

Section: Psychosocial Educational and Economic Impacts Of Covid-19mentioning

confidence: 99%

Companies and Covid-19: Emerging Challenges and Recovery Strategies through Technological Upgrading

Rangone¹

2023

Psychosocial, Educational, and Economic Impacts of COVID-19

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This work aims to outline the emerging challenges that businesses are facing as a result of the pandemic spread of Covid-19 and possible solutions for rapid recovery of production and commercial activities. Studies show that the pandemic situation clearly combines with an evolutionary process already underway (revolution 4.0) that requires a reformulation of business models in a digital key. Through the explanation of the concept of techno-corporate gap, a term we coined, in this work it is shown how the “micro” initiatives of companies in adopting innovative systems have “macro” repercussions on the whole, influencing the well-known process of technological gap of an entire country with respect to others. Investments in innovation and business upgrading, therefore, are observed not only as a means to implement recovery strategies but also as a specific contribution that companies can give to make their country more competitive. Moreover, through the description of what we have called “Strategy Poker,” we explain how, during an extremely delicate situations such as the current one, companies must “to raise” rather than “to fold” in order to maintain the trust of all stakeholders and regain market share.

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“…As for the studies on the correlation between CSR and consumer attitude, Ramesh et al [41] found that after people learn about CSR-related activities, their perceptions change and they form positive brand identification, which leads to positive attitudes and impressions of the brand. This indicates that consumers will identify with, and develop positive attitudes toward companies that fulfill their commitment to CSR, and will actively support socially responsible brands [40,[42][43][44].…”

Section: Corporate Social Responsibilitymentioning

confidence: 99%

The Influence of Corporate Social Responsibility on Consumer Purchase Intention toward Environmentally Friendly Sneakers

2022

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In recent years, climate change and global warming have been exacerbated by human over-development, and consumers are becoming increasingly aware of the importance of environmental protection. Therefore, many companies are now implementing green production approaches, taking environmental protection as an integral aspect of corporate social responsibility (CSR). This study aims to explore the influence of green perceived value (GPV), CSR, and consumer conformity on consumer purchase intention toward environmentally friendly Nike sneakers. The data were collected by employing an online survey of 18–24-year-old Taiwanese consumers. A total of 660 consumers were randomly selected and 480 valid responses were acquired. The data were analyzed using SPSS25.0 (IBM Corp, New York, NY, USA).and a partial least squares structural equation model (PLS-SEM) is used to test the hypotheses. The results of the study are as follows: (1) GPV and brand image had a significant effect on consumers’ attitude toward purchasing environmentally friendly sneakers; (2) GPV and CSR had a significant effect on brand image; (3) the attitude toward purchasing environmentally friendly sneakers had a significant effect on consumers’ purchase intention; (4) CSR and consumer conformity had no significant effect on consumers’ attitude toward purchasing environmentally friendly sneakers; (5) brand image had no significant effect on consumers’ purchase intention; (6) consumers’ environmental awareness had no significant moderating relationship between their attitude toward purchasing environmentally friendly sneakers and consumer purchase intention. The research results suggest that Nike can hold events to recycle old shoes, so that consumers can directly participate in advancing green initiatives and understand all the efforts the company has made for society. Moreover, through news media coverage of such events, the company’s intentions to promote its CSR commitment can be more fully understood by people, while simultaneously publicizing its CSR performance.

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Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology

Cited by 7 publications

References 22 publications

What Prompts Small and Medium Enterprises to Implement CSR? A Qualitative Insight from an Emerging Economy

What Prompts Small and Medium Enterprises to Implement CSR? A Qualitative Insight from an Emerging Economy

Companies and Covid-19: Emerging Challenges and Recovery Strategies through Technological Upgrading

The Influence of Corporate Social Responsibility on Consumer Purchase Intention toward Environmentally Friendly Sneakers

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