Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products

Marakanon, Lalinthorn; Panjakajornsak, Vinai

doi:10.1016/j.kjss.2016.08.012

Cited by 143 publications

(129 citation statements)

References 14 publications

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“…Its test item was "for all aspects of the sporting goods brand, according to the price, the evaluation level was from 'worthless' to 'value for money'"; Customer satisfaction [8]is defined as general satisfaction. The test item was "giving overall evaluation for the product from the 'very far from the expectations' to 'fully meeting the expectations' based on considering all aspects of the product; the concept of customer loyalty is defined as repeat purchase intention [9], whose test items was "the possibility for buy this sports brand once again from 'impossible' to 'completely possible'" [1,10]. The above measurements are based on the 7 levels, scoring from 1 to 7.…”

Section: Methodsmentioning

confidence: 99%

“…At the same time, we should learn from foreign mature brand culture concept and operational experience, and strive to enhance the brand value, and strive to create a strong national brand. [10] seize the opportunity, development and the competitiveness of the brand development of sports goods enterprises to enhance cooperation, and not rely on an independent development, but need to strengthen the cooperation and exchange, in order to seek greater development space. Sporting goods enterprises in China should use the preferential terms of WTO for developing countries, cooperate with the government, cooperate with the media, strengthen the propaganda and reporting of the brand, and create an international image.…”

Section: Suggestionmentioning

confidence: 99%

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An Empirical Study on the Customer Loyalty to Sports Goods Brand

Yu¹,

Peng-song²,

Houwen³

et al. 2017

SJEDU

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Abstract:The research objective is to explore the formation mechanism of the customer loyalty to sports goods brand and improve the competitiveness of sports goods enterprises. Based on the review of relevant literatures, this paper mainly applied regression analysis method in empirical research. It concluded that the perceived quality is positively correlated with customer value and customer value is positively correlated with customer satisfaction, while customer's satisfaction is positively correlated with customer loyalty.

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Section: Methodsmentioning

confidence: 99%

Section: Suggestionmentioning

confidence: 99%

An Empirical Study on the Customer Loyalty to Sports Goods Brand

Yu¹,

Peng-song²,

Houwen³

et al. 2017

SJEDU

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show abstract

“…Kaitannya dengan persepsi mengenai offshore investment adalah apabila wajib pajak memiliki persepsi risiko yang lebih rendah mengenai offshore investment, maka wajib pajak akan lebih memilih menginvestasikan asetnya di luar negeri dibandingkan mengikuti tax amnesty di dalam negeri karena tax amnesty dianggap kurang menguntungkan. Pandangan ini didukung oleh hasil penelitian Marakanon & Panjakajornsak (2017) yang menemukan bahwa persepsi mengenai risiko berpengaruh terhadap loyalitas pelanggan. Berdasarkan penelitian yang dilakukan Arena & Zengin (2016) persepsi risiko berpengaruh positif pada preferensi investasi individu.…”

Section: Pendahuluanunclassified

Pengaruh Sosialisasi Terhadap Tax Amnesty Dengan Risiko Offshore Investment dan Kemudahan Prosedur Sebagai Pemoderasi

Nanda

Noviari

2020

E-Jurnal Akuntansi

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This reaserch aims to obtain empirical evidence of the effect of taxation socialization on tax amnesty as well as moderation of ease of procedures and the risk of offshore investment on the effect of tax socialization on tax amnesty. This research was conducted on taxpayers registered at the North Badung Primary Tax Service Office with a convenience sampling method. The analysis technique used is binary logistic regression with moderating regression analysis (MRA). Based on the results of this study indicate that taxation socialization has a significant positive effect on tax amnesty which means the higher the taxation socialization, the higher the tax amnesty participation. The interaction between ease of procedure and taxation socialization has a significant positive effect, which means that ease of procedure is able to strengthen the relationship between taxation socialization and tax amnesty. The interaction of offshore investment risks has a positive but not significant effect on tax amnesty which means that offshore investment risks are not able to strengthen the relationship of tax socialization to tax amnesty.

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“…Pada studi 2 hipotesis penelitian ini diuji pada konteks produk dengan keteribatan tinggi (high involvement) dan keterilibatan rendah (low involvement). Jenis produk yang diuji pada studi 2 adalah produk-produk elektronik karena beberapa alasan, yaitu (1) produk elektronik memiliki berbagai macam produk dengan keterlibatan rendah sampai dengan tinggi, (2) produk elektronik termasuk produk yang sering digunakan manusia untuk menunjang berbagai aktivitas, (3) produk elektronik juga telah banyak dijadikan objek penelitian sebelumnya (lihat Srivastava dan Mitra, 1998;Chao, 2001;Delafrooz dan Goli, 2015;Marakanon dan Panjakajornsak, 2017). Adapun, produk elektronik yang dipilih pada studi 2 adalah laptop, smartphone, senter dan kipas angin.…”

Section: Metodologi Desain Penelitianunclassified

Evaluasi produk berlabel standar: Persepsi konsumen pria dan wanita

Yarmen

Bakti

2017

JSB

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Standard label is one of product labels is often used by manufacture to market a product. This is important for manufacture because a standard label has a close relationship with level of product quality. Moreover Keywords: gender, standard label, product quality, willingness to buy, brand familiarity, product involvment AbstrakLabel standar adalah salah satu label produk yang sering dipakai oleh produsen untuk memasarkan suatu produk. Hal tersebut penting bagi perusahaan karena label standar memiliki hubungan yang erat dengan kualitas produk. Apalagi, kadang kala konsumen mengalami kesulitan dalam mengevaluasi kualitas suatu produk. Akibatnya, mereka sering mempertimbangkan informasi-informasi yang tertera pada suatu produk atau kemasannya, termasuk mempertimbangkan kehadiran label standar. Jenis kelamin konsumen merupakan salah satu faktor yang menentukan bagaimana konsumen menggunakan label standar dalam keputusannya membeli suatu produk. Sayangnya, penelitian yang menguji secara empiris terkait dengan peran jenis kelamin dalam keputusan pembelian produk berlabel standar masih sangat jarang dilakukan. Penelitian ini bertujuan untuk mengetahui apakah konsumen pria dan wanita memiliki perbedaan pertimbangan dalam mengevaluasi produk berlabel standar. Penelitian ini dilakukan dengan cara teknik survei dengan kuesioner. Pengambilan data dilakukan dengan cara teknik convenience sampling. Sebanyak 207 responden bersedia untuk berpartisipasi dalam penelitian ini. Pada penelitian ini pengujian dilakukan pada dua aspek, yaitu (1) level pengenalan merek, dan (2) level keterlibatan produk. Berbagai produk yang diuji antara lain kalkulator, deterjen, laptop, smartphone, senter, dan kipas angin. Hasil penelitian ini menemukan bahwa secara umum pria dan wanita memiliki kesamaan pandangan dalam mengevaluasi produk berlabel standar. Meskipun begitu, hasil penelitian ini juga menunjukan bahwa dalam kondisi tertentu, pria dan wanita dapat memiliki perbedaan persepsi dalam mengevaluasi produk berlabel standar.Kata kunci: jenis kelamin, label standar, kualitas produk, keinginan untuk membeli, pengenalan merek, keterlibatan produk JEL: M30, M31, M39

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Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products

Cited by 143 publications

References 14 publications

An Empirical Study on the Customer Loyalty to Sports Goods Brand

An Empirical Study on the Customer Loyalty to Sports Goods Brand

Pengaruh Sosialisasi Terhadap Tax Amnesty Dengan Risiko Offshore Investment dan Kemudahan Prosedur Sebagai Pemoderasi

Evaluasi produk berlabel standar: Persepsi konsumen pria dan wanita

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