“…One of the most significant aspects is the question of how the individual perceives the risk at a personal level. Important influential factors include a person's culture, beliefs, needs, knowledge, awareness, familiarity with the risk, feeling of control, voluntariness, and the level of impact and dread of the risk [21,23,30,31,[50][51][52]. Another key aspect is a person's literacy and (as stated before) numeracy levels; how literate or numerate an individual is will have serious repercussions on the effectiveness of risk communications (a variety of studies [32,41,42,44,47,53] over numerous domains support this reality).…”