Perceived risks and risk management of social media in an organizational context

Munnukka, Juha; Järvi, Pentti

doi:10.1007/s12525-013-0138-2

Cited by 28 publications

(16 citation statements)

References 43 publications

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“…None of the studies considered all the factors at once. These factors influenced the use of social media, risk management (Munnukka & Jarvi, ), word of mouth (WoM; Eisingerich, Chun, Liu, Jia, & Bell, ) behavioral intentions, coinnovation, perceived usefulness, information seeking and adoption, and OSN satisfaction (Abhari, Davidson, & Xiao, ; Chen & Kuo, ; Nelmapius & Boshoff, ; Tseng & Wang, ). One study investigated the effect of mode of communication (social WoM vs. face‐to‐face WoM) on social risk.…”

Section: Resultsmentioning

confidence: 99%

Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research

Rehman

Baharun

Salleh

2019

Psychology and Marketing

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The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every user perceives some degree of risk while joining and using OSNs. The current systematic literature review gathers and synthesizes research records of the last 9 years (2010–18) on consumer perceived risks concerning OSNs. We used PRISMA as a protocol to conduct this systematic literature review. The synthesis provides a detailed account of the perceived risk factors, their antecedents and consequences, risk‐reducing strategies, and future research potential in the said domain.

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Section: Resultsmentioning

confidence: 99%

Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research

Rehman

Baharun

Salleh

2019

Psychology and Marketing

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“…Physical risk and financial risk were not included in this study as they are deemed not applicable to SNSs. Earlier studies (Mannuka & Jarvi 2014;Skarmeas & Robson 2008) found that PR affects how consumers perceive value, and thus negatively affects perceived benefits. PR also reduces the expected benefits of a particular outcome of a decision-making process and consequently reduces the behavioural intention (Skarmeas & Robson 2008:180).…”

Section: Perceived Riskmentioning

confidence: 99%

“…Social risk Using social networking sites negatively affects the way others think about you Featherman and Pavlou (2003); Quintal et al (2010); Mannuka and Jarvi (2014). Signing up for using social networking sites would lead one to a social loss because friends would think less highly of you Using social networking sites may result in loss of people close to you who have a negative attitude towards them…”

Section: Item Measurement Referencesmentioning

confidence: 99%

Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation

2017

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Purpose: The main aim of this study was to determine the attitude towards the use of SNSs for trip organisation and its precursors. Problem investigated: Tourism organisations and destination policy makers need to understand factors that influence tourist use of SNSs for trip organisation in order for them to be able to effectively utilise SNSs. Methodology: The methodological approach followed was exploratory and quantitative in nature. Data were collected from a total of 340 respondents using a structured questionnaire. Structural equation modelling through the use of Partial Least Squares was for data analysis. Findings and implications: The results show that attitude towards the use of SNSs for trip organisation is affected by perceived benefits, subjective norm and perceived behavioural control, with perceived usefulness having the greatest influence. The implication is that managers of tourism organisations need to ensure that their sites are informative, easy to use and able to safeguard users’ online privacy if they are to attract more and loyal users to their sites. Value of the research: Very little research in the South African context exists with specific reference to how SNSs are being utilised for trip organisation. This article contributes by unravelling factors that influence the use of SNSs for trip organisation. Conclusion: Perceived usefulness measured by functional benefits and social benefits is the key factor that influences attitude towards the use of SNSs for trip organisation. It is the responsibility of destination marketers to provide all the necessary or valuable information on their SNS accounts, in order to encourage travellers to use SNSs

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“…Sin embargo, hoy en día, esa oportunidad ha pasado a ser una necesidad. Las empresas turísticas son conscientes de que además de encontrarse en los medios sociales es preciso gestionarlos de forma efectiva, ya que si este "boca/oreja 2.0" no se sabe tratar adecuadamente puede llegar a convertirse en una desventaja que no solo reducirá las ventas de la empresa, sino que puede llegar a empeorar la imagen corporativa (Munnukka y Järvi, 2014). Esto es, las empresas deben implementar de forma estratégica el SCRM, de tal forma que el uso de la Web 2.0 sirva para fomentar la colaboración entre los clientes y, entre éstos y la empresa con el fin de mejorar y compartir el conocimiento (Faase et al, 2011).…”

Section: Scrm En Las Empresas Turísticasunclassified

Explorando Los Social Media en La Gestión De Las Relaciones Con Los Clientes en Empresas Turísticas

Domínguez-Falcón

Cerdán-Bes

2018

RITUREM

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La gestión de las relaciones con los clientes, a través del uso de entornos digitales colaborativos, ha dado lugar al CRM social (SCRM). El SCRM surge como una nueva estrategia de negocio que, a través del uso de plataformas 2.0, va a gestionar de forma más efectiva al cliente al ser capaz de escuchar, satisfacer e incluso anticiparse a cualquier necesidad que requiera, con el fin de mantener relaciones a largo plazo y fidelizarlo. Esta investigación explora la importancia del SCRM en empresas vinculadas al turismo en Gran Canaria (Islas Canarias, España). Para ello, se realizó una investigación exploratoria a través de entrevistas en profundidad a directivos de importantes empresas del sector. Los resultados señalan que se trata de un tema de gran interés y novedad, aunque escasamente implantado de forma estratégica y operativa entre las empresas turísticas. Conocer su impacto en los resultados organizativos supone un reto para la investigación y la práctica empresarial.

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Perceived risks and risk management of social media in an organizational context

Cited by 28 publications

References 43 publications

Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research

Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research

Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation

Explorando Los Social Media en La Gestión De Las Relaciones Con Los Clientes en Empresas Turísticas

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