Perceived superiority of female condoms among female sex workers in India

Abstract

This study emphasizes the importance of benefit orientation and the competitive advantage of benefits accrued from an improved social product vis‐à‐vis a current social product as components of a social marketing strategy in order to improve the effectiveness of behaviour change attempts. The views towards female and male condoms of 1939 female sex workers (FSWs) from nine cities in five states of India were investigated. FSWs perceived better peer and male client support, and a more attractive marketing strategy for female condoms over male condoms and thus were likely to use female condoms.Copyright © 2013 John Wiley & Sons, Ltd.

Female condom acceptability in urban India: Examining the role of sexual pleasure

“…The female condom is a highly effective contraceptive method that can be inserted vaginally to reduce the risk of both pregnancy and sexually transmitted infections (STIs) ( Hoffman et al, 2004 ). The limited literature focused on the acceptability of female condoms in India has focused on sex workers almost exclusively ( Singh and Deshpande, 2013 ) and has not addressed sexual pleasure ( Smita et al, 2005 ). When female condoms are introduced in traditionally patriarchal cultures, price is generally reported as a concern, as well as the lack of trust if women are the ones to introduce it to their partner ( Koster et al, 2015 ).…”

Toward developing an environmental efficacy construct

“…The presence of recreational facilities, an environmental construct, helped to determine physical activity (Cerin et al , 2008; Xia et al , 2016). The importance of perceptions of environmental factors on adoption of desired behaviors has been discussed in other contexts such as a healthy diet (Deshpande et al , 2009; King et al , 2010), environmental behaviors (Gregory-Smith et al , 2015) and safe sex (Singh and Deshpande, 2013).…”